Ariel: Fried eggs

2 tablets after every meal

Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Mariela Simirgiotis, Mercedes Tiagonce
Art Director: Mercedes Tiagonce
Copywriter: Mariela Simirgiotis
Agency Producers: Adrián Aspani, Luli Dragan
Digital Retouching: Pablo Romanos
Photographers: Martin Sigal, Daniel Ackerman
Global Account Director: Cris Foster
Account Director: Andrea Diquez
Account: Sonia Panjnani
Advertiser's Supervisor: Danielle Bibas

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33 comments

Yokel's picture
Yokel
604 pencils

How many people worked on this campaign?!

ellehcimeo's picture
ellehcimeo
3522 pencils

i did too. they forgot to mention me. and you. and the cleaning staff.

and i have a better idea: don't eat crap food like that and you won't have to take the tablets after every meal! imagine a life without having to take Ariel after every meal! oh the freedom.

kre8's picture
kre8
989 pencils

ariel tablets wash clothes.

ellehcimeo's picture
ellehcimeo
3522 pencils

I got it a little further down the page. thanks all the same!

kre8's picture
kre8
989 pencils

i actually look at this dish and think...nice meal.
i have issues, i know.

slim's picture
slim
1047 pencils

I'd be more concerned about the wheatgrass, if I were you.

ellehcimeo's picture
ellehcimeo
3522 pencils

i like my wheatgrass with a dash of fresh squeezed lemon and a tiny puppy floating in it.

slim's picture
slim
1047 pencils

Puppies - an excellent source of iron.

pauloeduardo's picture
pauloeduardo
14 pencils

they needed all the help to aprove this.

ivan's picture
ivan

mikelite, this is to piss you off. ;)

Ivan Raszl, admin of AotW

chinaski's picture
chinaski
951 pencils

if 2 tablets are to be used, then why not a double sized single tablet?
reminds me of the 'one is enough' concept.

Ney Frances's picture
Ney Frances
660 pencils

isn´t ariel a soap?

is there life before death?

mrtalented's picture
mrtalented
2175 pencils

the connection between mess after meals and ariel tablets and drugs are not strong enough. because no one will wash their clothes after every meal.

ellehcimeo's picture
ellehcimeo
3522 pencils

ohhhh, so Ariel is a soap! Not an antacid? makes more sense now.

Saltsea's picture
Saltsea
321 pencils

When I read some kind of comments I wonder who is visiting this site.

ellehcimeo's picture
ellehcimeo
3522 pencils

Brenda, you will find that there will be ads for products that you aren't familiar with either. these are ads of the world. WORLD. there are plenty of brands out there that aren't known throughout the world. if you are trying to be insulting, congratulations, you tried.

lsadunb's picture
lsadunb
575 pencils

Good idea. Not Cannes idea, but still good.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Why is Cannes the only show anyone around here cares about? What about The Oneshow and D&AD?

Minimum's picture
Minimum
1496 pencils

same story as Grammys, Oscars and all that pooha. They care, but the prestige still lies with the Oscar

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Boony wants a beer's picture
Boony wants a beer
380 pencils

I'd actually say D&AD is the most prestigious, mostly because it's so hard to win at. A whole lot of dubious metal gets thrown around at Cannes, whereas those stubby yellow and black pencils, well, they're ridiculously hard to come by.

slim's picture
slim
1047 pencils

A whole lot of dubious metal gets thrown around on Oscar night too. What does that leave us? The Golden Globes? The Baftas?
Maybe Hollywood doesn't have an equivalent to D&AD. Poor, poor Hollywood.

Boony wants a beer's picture
Boony wants a beer
380 pencils

The Logies?

slim's picture
slim
1047 pencils

What I'd give for one of those rare black logies....

Mr Hughes's picture
Mr Hughes
386 pencils

I can't stand to look at it.

brandsurgeon's picture
brandsurgeon
693 pencils

Okay, I'm off eggs....

Most times, worst enemies used to be best friends...

dabrix's picture
dabrix
29 pencils

it's very weak

fuelstation's picture
fuelstation
27 pencils

Ariel is a product to clean clothes not a product to help with digestion- so the idea works well

brandsurgeon's picture
brandsurgeon
693 pencils

Works well??? Fuelstation, is your brain on fire???

Most times, worst enemies used to be best friends...

brandsurgeon's picture
brandsurgeon
693 pencils

maybe a little more space for the table cloth to breath and we might have gotten the picture...

But whoever prepared that meal... eeew! I'd rather swallow two pills of Ariel than eat that sh*t!

Most times, worst enemies used to be best friends...

fractalrene's picture
fractalrene
1506 pencils

Funny, nice way to deliver the message.

clanic52's picture
clanic52
2 pencils

the talk about the stain on the clothes after every meal, is not so difficult to understand, I like the idea.

lucciano marisio's picture
lucciano marisio
166 pencils

jaja, que asco gráficamente

L

Lu

Guest's picture
Guest

Lu no tenés idea de nada.

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