Ariel: Cooking

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Pollyc Chu
Art Director: Darren Cheung
CopyWriter: Mao liu
Photographer: David Chen

November, 2006


popdistortion's picture
1592 pencils

Nice insight into the Chinese consumer as it taps into lower tiers as a mass premium product. Valuable ad. Good work and nice art direction.

Heads's picture
194 pencils

Ich finde Deine Kommentare immer sehr clever. Aber heute denke ich ein wenige anders darüber: is leider eine Recht alte Idee. Hat bereits vor 4 oder 5 Jahren Cannes gewonnen...

popdistortion's picture
1592 pencils

Ich habe gerade erst einen Dokumentarfilm über die Werbewelt in China gedreht. Zwar ist dies nicht besonders neu, aber passt genau in die Mentalität der Chinesen und ist deshalb "on target". Sorry das ich dich entäuscht hab! ;)

back2b's picture
191 pencils

Outet man sich in diesem thread hier grad als 'Kartoffel' oder was?

Germans everywhere you go.
You just can't get away from them.

act's picture
535 pencils

bad line. and such an old approach.

ripster's picture
152 pencils

the line would actually fit more to Hong Kong consumers, since people there don't go for risks usually.

Belka's picture
6 pencils

Guys, afraid this idea has been done before by agency in Singapore. It's a first level thought.

lara's picture
114 pencils

like it... well on a second thought a well classy designer suit would have make better impact just suggestin in d whole ad is gud, idea is tried tested so many times even with other detergent brand also but is it tring can't say that

thoainguyen's picture
78 pencils

why they show the groom is cooking? j

walkingbuddha's picture
188 pencils

Pretty sure there's a mis-credit here – I saw this in Simon Johnson's folio.

Great ad none-the-less.

KITTY's picture
8 pencils

i love these alllll series! actually they seem what we can come up with somewhat easily but kinda great series!

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