November 2006

Print advertisment created by Saatchi & Saatchi, China for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Pollyc Chu
Art Director: Darren Cheung
CopyWriter: Mao liu
Photographer: David Chen

Comments (11)

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popdistortion's picture
Activity Score 1592

Nice insight into the Chinese consumer as it taps into lower tiers as a mass premium product. Valuable ad. Good work and nice art direction.

Heads's picture
Activity Score 194

Ich finde Deine Kommentare immer sehr clever. Aber heute denke ich ein wenige anders darüber: is leider eine Recht alte Idee. Hat bereits vor 4 oder 5 Jahren Cannes gewonnen...

popdistortion's picture
Activity Score 1592

Ich habe gerade erst einen Dokumentarfilm über die Werbewelt in China gedreht. Zwar ist dies nicht besonders neu, aber passt genau in die Mentalität der Chinesen und ist deshalb "on target". Sorry das ich dich entäuscht hab! ;)

back2b's picture
Activity Score 191

Outet man sich in diesem thread hier grad als 'Kartoffel' oder was?

Germans everywhere you go.
You just can't get away from them.

act's picture
Activity Score 535

bad line. and such an old approach.

ripster's picture
Activity Score 152

the line would actually fit more to Hong Kong consumers, since people there don't go for risks usually.

Belka's picture
Activity Score 6

Guys, afraid this idea has been done before by agency in Singapore. It's a first level thought.

lara's picture
Activity Score 114

like it... well on a second thought a well classy designer suit would have make better impact just suggestin in d whole ad is gud, idea is tried tested so many times even with other detergent brand also but is it tring can't say that

thoainguyen's picture
Activity Score 78

why they show the groom is cooking? j

walkingbuddha's picture
Activity Score 188

Pretty sure there's a mis-credit here – I saw this in Simon Johnson's folio.

Great ad none-the-less.

KITTY's picture
Activity Score 8

i love these alllll series! actually they seem what we can come up with somewhat easily but kinda great series!

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