Ariel Color & Style: Abaya Pink

Unstoppable color

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Scott-Wilson
Copywriter: Bianca De Silva
Account Supervisor: Heidi Afifi
Art Director: Christopher Jones
Photographer: Dave Kennedy
Additional Credits: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi

15 comments

andylefty's picture
andylefty
4539 pencils

...Hmm okay let's see.

Burkas are usually black.

These have colour.

Ariel keeps colours how they should be.

Nope, not getting it.

Unless the garment underneath is shining through because the colours are so vibrant.

Am I close?

ivan's picture
ivan

You got it, the color is so vibrant it shines through the burka.

Ivan Raszl, admin of AotW

Nike Diesel's picture
Nike Diesel
13389 pencils

He got it. And maybe some few creatives.
Regarding the abaya-wearing countries, they'd might understand this. But the average "international" consumer has no glue whatsoever. They'd be guessing for miles and hours. IMO it's kinda subtle. Either way.

orangeorange12's picture
orangeorange12
54 pencils

well that could mean the persil cleaned the burka so much that it made the colour fade away or it somehow brightned up the colourful clothes beneath that it shone through the yet again, faded burka ........ maybe if it were glowing it would work better ?

Hadrons's picture
Hadrons
5991 pencils

the color from within?! - well, i don't care for it

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture
Shawali
8425 pencils

Please, these are NOT burkas! A burka is a cultural, non religious piece of cloth, worn only in Afghanistan and some neighboring regions.

These are niqabs.

Get your backward-obscurantist-garment facts right, people.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chicagohour's picture
chicagohour
361 pencils

If you know more about a fact, please share it rather than getting annoyed.

Hmmmmm

Nike Diesel's picture
Nike Diesel
13389 pencils

+1

MindDrift's picture
MindDrift
1133 pencils

That's neither a burka nor a niqab. It's just a regular 'abaya'.
A niqab is a type of head cover that only reveals the eyes.

penline's picture
penline
58 pencils

you're right...

khronos's picture
khronos
998 pencils

I dont think these ads have anything to do with a concept...considering the restrictions that advertisements have over there, i think they just wanted abaya wearing women to relate and connect with ariel in some way...
and they hired students to do it -_-

kalpesh78's picture
kalpesh78
2580 pencils

could it also mean that colour frm another cloth llike a scarf or something got onto this?

confusing ad.

ideas....30 minutes nahi toh free.

The JACK's picture
The JACK
438 pencils

i think Ariel comes with coloring agent, that makes black burka colorful....but what about white cloth?????...

Wordfruit's picture
Wordfruit
1023 pencils

Looks like people are not getting the idea, so maybe the ad is not communicating the idea...

I didn't get it till I read that it's the color shining thru.

creative.vibes's picture
creative.vibes
86 pencils

:( sad no value anywise. Just nice abaya designs for me LOL

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