Ariel color detergent: Grey t-shirt

Grey Sabbath or Ariel

Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Director: János Debreceni

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9 comments

whitespace's picture
whitespace
1953 pencils

So these will bleach your shirts till they discolour?

cheok's picture
cheok
32 pencils

i think it means either u use ariel, or u get a bleached t-shirt.

theassailante's picture
theassailante
234 pencils

use ariel so that the colours of your clothes dont fade.

popdistortion's picture
popdistortion
1594 pencils

Not extremely original but still nice. Would be great if placed in a concert.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yeah in a concert context would be pretty cool. Would have to be a fairly tight crop to avoid losing the name but that extra bit of art direction would really help I think.

Mtl Dave's picture
Mtl Dave
274 pencils

I like it very much.

ellty's picture
ellty
14 pencils

Like that one.
But it´s true maybe a little claim could make the messege more clear for those who don´t understand...

Guest's picture
Guest

"Would be great if placed in a concert." : I don't understund! Why! The whole idea is: Use Ariel Color or (in Hungarian: vagy) your clothes will be faded. That's all!
Needn't any other content or design element! It's GREAT!!!

Guest's picture
Guest

Goood Idea, but bad art direction.

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