Ariel: Candle

Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Julian Suetin
Copywriter: Alina Tskhovrebova
Photographer: Marcel Christ
Postproduction: Magic Studio
Published: May-October 2007

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6 comments

vikramdhembare's picture
vikramdhembare
53 pencils

Not going with other layouts

I think Ariel is also following the Happydent,s track

isn't it ?

Sr. Visualiser
Mumbai (India)

jimkuz's picture
jimkuz
404 pencils

Super smart. People are busy, on the move, an ad can only do so much.
This ad gets their key selling feature/benefit across.

jimkuz's picture
jimkuz
404 pencils

Super smart. People are busy, on the move, an ad can only do so much.
This ad gets their key selling feature/benefit across.

slammary's picture
slammary
216 pencils

cute

ManchuChanchu's picture
ManchuChanchu
701 pencils

this one's a bit forced

roncheong's picture
roncheong
18 pencils

I personally like it. I haven't seen washing detergent ads like this. The Message is strong. The idea is clear and simple.

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