Ariel: Cake

There's always a stain waiting to happen

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creatives: Aia Bechor, Noam Laist
Producers: Odelia Nachmias, Alon Shmoelof
Account Supervisor: Inbal Rov
Account Executive: Noa Sharf
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Animation Studio: OMG
Photographer: Yoram Aschheim
Photoshop: Eyal Orlee


bhuvneshwar.chd's picture
989 pencils


"If you are irritated by every rub, how will you be polished?"
— Rumi

Rt's picture
54 pencils

a great addition to the coffee ad, making it a very good campaign.

mr.x's picture
996 pencils

This shape works with the coffee ad, but not with a cake.

ace85le's picture
3939 pencils

nothing better than the previous campaign.


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Kriativity's picture
416 pencils

cakes can be of that shape so can stains..bah!

mr.x's picture
996 pencils

Yeah I know, but when a coffee cup has that shape, you can't drink it without spilling, its impossible, but you CAN eat a cake shaped like that without spilling. Comprende?

MidasTouch's picture
1024 pencils

Amazing! I like those adds! Why ain't they in my sub?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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