Ariel: Brandy

Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin, Maxi Itzcoff


Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis


Art Director: Celeste Dalairac


Copywriter: Juan Rezzonico


Retouch: Pablo Romanos



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21 comments

Guest's picture
Guest

Forced to death

pindaro's picture
pindaro
526 pencils

what is NDY?

teenie's picture
teenie
1894 pencils

Yup. Hate it when I drop NDY on me.

Guest's picture
Guest

it will get brandy out of your bra.

Guest's picture
Guest

so saatchi does some good detergent ads and now we have to see a new one every other day. Laundry detergent is the new wonderbra. hooray.
this is SO bad

STRTLRS's picture
STRTLRS
1607 pencils

Worst strategy I've seen in years.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

Do you think you can do better? can I see your book?

Gi_bo's picture
Gi_bo
1385 pencils

"R-U stupid, With that STUPID comment, Now we have 2 STUPID things, the ad and the comment"...once again

GiBo

miko1aj's picture
miko1aj
3097 pencils

nice campaign. Me capito.

Guest's picture
Guest

The thing that bugs the hell out of me is the "Removes the NDY/ING" part of the copy. It might almost be better if it just said "removes the dressing from the dress" but that would be so see/say it would be seem like 2nd year student work. It seems like a good idea that the copy just totally f***** up.

Guest's picture
Guest

this is nice!
but if you had brandy with only your bra on, then probably you should use ariel to remove the se out of men.

Guest's picture
Guest

i love this comment:
Do you think you can do better? can I see your book?

if you can't do better than this campaign you're in serious trouble.

Guest's picture
Guest

CUANTOS ARGENTOS OPINANDOOOO.

ESTO ES MAAAAALO>

MEJORES LAS DE BIGGIO.

;)

Guest's picture
Guest

peor que un aviso argentino malo en ingles,
es caretas argentinos opinando en ingles.
malisima campaña!

®'s picture
®
131 pencils

hmmmmmmm... brandy on her bra... someone is getting kinky at night!

Guest's picture
Guest

Well,i just think that the concept cud be made mo betta by changin the punching line cos it making no sense.in other words, its not indicative.

Guest's picture
Guest

I dare you to make ONE more example for this campaing. It's incredibly forced...

Guest's picture
Guest

no te hacés una idea de lo que me costó entenderlo, igual no da pa tanto palo al pedo. Está buena.

Guest's picture
Guest

otro ejemplo: chorizoquesito

Guest's picture
Guest
Wordnerd's picture
Wordnerd
6662 pencils

ad for ad people. and those who love to sit and try to figue out ads they don't get.

to be honest, i only got it in the thumbs. as a full size print ad? no way

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