Be prepared with Ariel.
Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
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28 Comments
Nice execution!
Nice execution!
beautiful
Execution pawns the idea.
Agree. But at least makes a boring product look more interesting.
This campaign will shake your windows and rattle your walls.
oi! nice 1...
they showed me a picture & i laughed
dignity has never been photographed
Love the dramatism. Love the execution. Perhaps the idea isn't up to par, but who doesn't like to look at something like this?
Good luck!
Great art direction on this
http://www.dearadvertisin.blogspot.com/
Execution: 10 Idea: 0
Muy buena ejecución, excelente.
Wow...wow..wow...
Lovin it!
www.escribiendoconsilencio.blogspot.com
I think people reads "Ariel" and everything goes to hell. This is a very bad campaign with a great photo retouch. So, is a very bad campaign.
Excelente ejecución, idea ya vista.
Chief Creative Director Nexus BBDO
The visual and the idea are both a little too over the top. I don't doubt that the execution is stellar, but the whole thing is just too loud and in-your-face to be interesting.
Simple idea. Art direction is spot on. All of these are great.
what is the idea?
It makes the mundane seem dramatic. Literally. Well done. fei chang hao guys.
good art, it's my desktop background now...
Wow, great execution
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Absolutely great visuals.
However all it says is; food gets you dirty. Same as 60 years ago.
Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.
It can’t get any cleaner than clean.
Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty.
these blew me away superb art direction well done
www.thecuriousbrain.com
I think copy is lost in translation.
But Excellent Art, that put everything else on bay and make this series awesome.
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~ Quite obviously, I have gathered no moss ! ~
great done
beautiful.....
tanvir
regular idea, nice excecution
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Brave Idea! Out of-the-box! Good series of ad! Copy may need to be stronger.