Ariel: Attack, 4

Be prepared with Ariel.

Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong

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28 comments

bluejay's picture
bluejay
44 pencils

Nice execution!

bluejay's picture
bluejay
44 pencils

Nice execution!

Guest's picture
Guest

beautiful

Blashyrkh's picture
Blashyrkh
32698 pencils

Execution pawns the idea.

bluejay's picture
bluejay
44 pencils

Agree. But at least makes a boring product look more interesting.

Reality Check's picture
Reality Check
1799 pencils

This campaign will shake your windows and rattle your walls.

tirthomitro's picture
tirthomitro
2722 pencils

oi! nice 1...

they showed me a picture & i laughed
dignity has never been photographed

AmigoInvisible's picture
AmigoInvisible
195 pencils

Love the dramatism. Love the execution. Perhaps the idea isn't up to par, but who doesn't like to look at something like this?

Good luck!

Guest's picture
Guest

Great art direction on this

http://www.dearadvertisin.blogspot.com/

Guest's picture
Guest

Execution: 10 Idea: 0

GX's picture
GX
146 pencils

Muy buena ejecución, excelente.

Guest's picture
Guest

Wow...wow..wow...

Guest's picture
Guest
pabloaotw's picture
pabloaotw
235 pencils

I think people reads "Ariel" and everything goes to hell. This is a very bad campaign with a great photo retouch. So, is a very bad campaign.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Excelente ejecución, idea ya vista.

Chief Creative Director Nexus BBDO

AmOgodzzz's picture
AmOgodzzz
826 pencils

The visual and the idea are both a little too over the top. I don't doubt that the execution is stellar, but the whole thing is just too loud and in-your-face to be interesting.

Grace Bastien's picture
Grace Bastien

Simple idea. Art direction is spot on. All of these are great.

AXAY555's picture
AXAY555
578 pencils

what is the idea?

A stranger abroad's picture
A stranger abroad
427 pencils

It makes the mundane seem dramatic. Literally. Well done. fei chang hao guys.

just write's picture
just write
653 pencils

good art, it's my desktop background now...

alexander_bickov's picture
alexander_bickov
3279 pencils

Wow, great execution

GMD10's picture
GMD10
142 pencils

Absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty.

mpared's picture
mpared
562 pencils

these blew me away superb art direction well done

rolling.stone's picture
rolling.stone
2740 pencils

I think copy is lost in translation.

But Excellent Art, that put everything else on bay and make this series awesome.

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~ Quite obviously, I have gathered no moss ! ~

firebug's picture
firebug
1117 pencils

great done

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

beautiful.....

tanvir

CopyRight's picture
CopyRight
715 pencils

regular idea, nice excecution

pwucel's picture
pwucel
158 pencils

Brave Idea! Out of-the-box! Good series of ad! Copy may need to be stronger.

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