Ariel: Attack, 1

Be prepared with Ariel.

Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong

13 comments

Guest's picture
Guest

Good, very, very good campaing.
regards,
Don

federo's picture
federo
781 pencils

I know that it´s not easy to think ads for laundry detergent.
but people still founding ways to communicate it.

I like this campaign

Guest's picture
Guest

Esta es la única que funciona para mí, el cangrejo es difícil de comer y representa una verdadera batalla. Bien por la campaña en general. Felicidades!

Guest's picture
Guest

gold!!!

Guest's picture
Guest

Good God! Who eats live crab?

Guest's picture
Guest

La única que funciona? Chale con el Mr perfeccionista.
La verdad todas funcionan a la perfección y el arte está excelente

Guest's picture
Guest

i really enjoy that!!!! awesomeeeeeeeeeeeeee

alexander_bickov's picture
alexander_bickov
3279 pencils

This is the best composition from set.

rolling.stone's picture
rolling.stone
2740 pencils

Agree

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~ Quite obviously, I have gathered no moss ! ~

GMD10's picture
GMD10
142 pencils

Absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty and you can talk about the secrets of modern technology behind your success. Like washing on a cold temperature.

AXAY555's picture
AXAY555
582 pencils

the burger one is too exaggerated & this one is confusing coz the plate is on the table & how can we be prepared...
but i like this http://adsoftheworld.com/media/print/skip_washing_powder_stain_reversa...

firebug's picture
firebug
1117 pencils

wow
baap work

CopyRight's picture
CopyRight
715 pencils

nice campaign

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