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Abaya Green

Agency Network: 
Published/Aired: 
December 2011
Description: 

Account Supervisor: Heidi Afifi

Print advertisment created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Unstoppable color

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Scott-Wilson
Copywriter: Bianca De Silva
Art Director: Christopher Jones
Photographer: Dave Kennedy
Additional Advertising Agencys: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi

Comments (15)

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sambuca's picture
sambuca
Activity Score 1066

what do they mean with "unstoppable"?

and what happened to her index finger?

Hadrons's picture
Hadrons
Activity Score 6041

suppose they relates to "green" but i understand your point...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmm there is something that i don't like in this ad...

vote4pedro's picture
vote4pedro
Activity Score 4601

Maybe there's a cultural aspect to this that I'm not getting. But as face value, there's no idea to speak of.

kleenex's picture
kleenex
Activity Score 49064

no no no.....

fadirahhal's picture
fadirahhal
Activity Score 235

Sad 4 S&S Dubai

penline's picture
penline
Activity Score 58

got the idea, mean that even you're wearing black on top, the color what you're wearing underneath is still visible (Unstoppable color) isn't it?

penline's picture
penline
Activity Score 58

Good job! S&S Dubai

clearsky1989's picture
clearsky1989
Activity Score 429

got the idea. didn't the gist

hoozn's picture
hoozn
Activity Score 353

Dont get it. Dont like it. Would hit it.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

charithco's picture
charithco
Activity Score 266

hmm nice try but didn't work out.

Lazarus's picture
Lazarus
Activity Score 1536

Terrible.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Might be too subtle for the average consumer.

vote4pedro's picture
vote4pedro
Activity Score 4601

I think the problem is it doesn't look like the color is shining through the fabric. It looks like it's on top of the fabric.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

My thoughts exactly!
The fabric might even be mistaken for some kind of pearlescent'ish material.
The concept is good but it's not clear to read from the visual.

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