Argos: Tent

Tents from £12.99.

Advertising Agency: CHI&Partners, London, UK
Creative Director: Ewan Paterson
Art Director: Dave Masterman
Copywriter: Ed Edwards
Designer: Kylie McLean
Photographer: TAG

9 comments

bknowlden's picture
bknowlden
3647 pencils

Would have been great ten years ago. Although, I can appreciate the simplicity of the idea.

Guest's picture
Guest

Yep. Also if it was a campaign it will make more sense for the catalog. This way consumer will understand the idea that you can get many things from it.

Wordnerd's picture
Wordnerd
6660 pencils

uuuh. not good to simplify that way if your catalogue looks so ugly. In combination with the low price this is very unsexy. also agree with bknowlden. about the first part at least

Guest's picture
Guest

i wouldnt use that ugly catalog on anything

silvi's picture
silvi
4172 pencils

hasta un estudiante el primer día de la universidad hubiera pensado en esta idea. Y ni siquiera estudiante de publicidad.

everartz's picture
everartz
7611 pencils

no!!

| Everartz |

adfreak06's picture
adfreak06
140 pencils

done to death!!! try something new

adfreak06's picture
adfreak06
140 pencils

If It is for education , simply fold it in the shape of book , http://1.bp.blogspot.com/_VtMyE0NKiHk/RjgNvARWBCI/AAAAAAAAAlY/P-G6RV3K...

barbe's picture
barbe
102 pencils

Perhaps this would be cleverer if you include a page number. Eg:

Tents from £12.99
on page 345

People often put books etc in that position when they are saving an important page.

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