Argos: Red

Extra large balloons.

Advertising Agency: Publicis Chile
Creative Director: Christian Quintana
Head of Art: Edison Saravia
Art Director: Juan Pablo Gaete
Copywriter: Michael Honeyman
Retoucher / Photographer: Josefina Pro

September 2008


Guest's picture


Ok. Large balloons have nothing to do with creative advertising. Please. Stay real. Do something real. We live in reality for christ sake.

Guest's picture

Yes, finally some one said it!!!! Yes, let's stay real, no more fiction movies, or tv shows about something not real, no more star trek movies or X men or action movies. Please no more fun, because reality is boring, and advertising should be as life itself, right? So why ads should be fun, is that what you are saying?

Guest's picture

What would be better? Some kid with a big ballon saying that the ballon is big??? come on!!!!

ralphhasenohr's picture
44 pencils

very simple, very great idea !!!!!!
just artdirection is a bit boring.
where are the colors???

pennyforurthought's picture
14 pencils

I don't get it. ????

schizopunk's picture
16 pencils

The colors are gone to emphasize on the pink balloon inside the house. The copy says extra size balloons so the balloon appears to occupy all the space in the house.

The idea has an attempt to be a good one but a failure on the execution. Quite very subtle and boring imo.

Guest's picture

maybe a last stretch (or pulp) of balloon tip at the chimney may help.


ginu's picture
140 pencils

U R RIGHT!!!!!

Guest's picture

I love scam, but balloons???????????? Who in god´s name is advertising balloons??????? Are you trying to avoid getting compared to all the bubble gum ad´s which work with the same mechanic?

just write's picture
just write
653 pencils

but i mustsay approach is very creative...

Guest's picture

Doesn't the house have any floors inside?

Brainsugar's picture
1624 pencils

Yes! there was something telling me this ad was forced.. thanks.

Cannes festival, make people doing rubbish.

everartz's picture
7609 pencils

a total loser!

| Everartz |

Wordnerd's picture
6692 pencils

oh. wow. extra large balloons. thanks.

Gualcor's picture
978 pencils

just exactly what i need for my birthday!!!!!

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Guest's picture

An advertising campaign for f**king balloons, right... (So and so f**king SCAM)

Guest's picture

The art direction needs to be pushed a lot on this campaign, for me this would have been better if the roof and the walls looked like they were about to burst at the seams or at least have the windows breaking, it's just not giving me the extra large idea that well.

Guest's picture

A lot of advertising we do these days dont have their foot grounded, like blown up balloons am sure.
U dnt need an AK 47 to kill a mosquito...

Take care guys. Also please let us know what the brief was for this work.

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