Arena Swimwear: Predator

Water instinct.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Post-Production: Pixelway G&G Milan
Published: July 2009

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17 comments

morse's picture
morse
15495 pencils

It's fun, but you have to be like 12 to fully enjoy it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

fun??? can't agree.

munirgee's picture
munirgee
454 pencils

He actually joked...

Paloma's picture
Paloma
525 pencils

the shark ate the idea, that's why the swimmer is angry

slowrider's picture
slowrider
648 pencils

i love the arena shark commercial - made a couple of years ago

http://www.youtube.com/watch?v=tO-p91XFJ4g

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture
Migzter13
973 pencils

For people who eat shark fin's soup, this is quite flattering.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Xavier75's picture
Xavier75
32 pencils

This people doesn't have any idea about postproduction work... but why they show it?

mikris's picture
mikris
41 pencils

what's the product and idea?

silvi's picture
silvi
4172 pencils

Product: swimming clothes.
Idea: .............................. (non)

Brain-Art's picture
Brain-Art
1101 pencils

Dude and shark look to big for the scene. Not very good Photoshop; no comments for the idea and execution

everartz's picture
everartz
7611 pencils

i think this one makes more sense than the other one..

| Everartz |

majx20's picture
majx20
58 pencils

i'd have placed the man in front... or maybe this swimsuit comes with some shark ass whipping stuff...!

JamurPutih's picture
JamurPutih
263 pencils

oh another chasing ad? after that zebra running on lion? next, osama on obama?

end of joy, enjoy

Meezo's picture
Meezo
40 pencils

i don't know if that was intentionally done or not, but the guy is swimming the dolphin stroke and is attacking the shark, i like this part in the ad :))

ksaqua's picture
ksaqua
12 pencils

simple, clean, straight forward, love the treatment

catalin1205's picture
catalin1205
18 pencils

Don't forget: the shark keep's his head under water!Who knouse what he have seen.....?

maremma's picture
maremma
2 pencils

che noia

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