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Arena Swimwear: Predator

Arena Swimwear: Predator
Your rating: None Average: 4.8 (72 votes)

Water instinct.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Post-Production: Pixelway G&G Milan
Published: July 2009

18 Comments

morse's picture 8826 pencils
6

It's fun, but you have to be like 12 to fully enjoy it.

What hath God wrought

zarski's picture 1704 pencils

fun??? can't agree.

munirgee's picture 456 pencils
Paloma's picture 512 pencils

the shark ate the idea, that's why the swimmer is angry

slowrider's picture 649 pencils

i love the arena shark commercial - made a couple of years ago

http://www.youtube.com/watch?v=tO-p91XFJ4g

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture 985 pencils

For people who eat shark fin's soup, this is quite flattering.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Xavier75's picture 32 pencils

This people doesn't have any idea about postproduction work... but why they show it?

shadow's picture 485 pencils

no matter how hard I try I can't get the idea. anyone help.

mikris's picture 41 pencils

what's the product and idea?

silvi's picture 4174 pencils

Product: swimming clothes.
Idea: .............................. (non)

Brain-Art's picture 1113 pencils
2

Dude and shark look to big for the scene. Not very good Photoshop; no comments for the idea and execution

everartz's picture 7590 pencils
7

i think this one makes more sense than the other one..

| Everartz |

majx20's picture 58 pencils

i'd have placed the man in front... or maybe this swimsuit comes with some shark ass whipping stuff...!

JamurPutih's picture 265 pencils

oh another chasing ad? after that zebra running on lion? next, osama on obama?

end of joy, enjoy

Meezo's picture 39 pencils

i don't know if that was intentionally done or not, but the guy is swimming the dolphin stroke and is attacking the shark, i like this part in the ad :))

ksaqua's picture 12 pencils

simple, clean, straight forward, love the treatment

catalin1205's picture 18 pencils
10

Don't forget: the shark keep's his head under water!Who knouse what he have seen.....?

maremma's picture 2 pencils

che noia

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