Arena Swimwear: Outboard motor

The new Powerskin.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan
Published: July 2009

15 comments

morse's picture
morse
16530 pencils

The idea is there, but the image editing isn't convincing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

bad idea and worst photoshop...

alexander_bickov's picture
alexander_bickov
3279 pencils

Yes, execution could be better

Paloma's picture
Paloma
528 pencils

I don't know if the idea is hidden somewhere there, but the execution sucks.

Xavier75's picture
Xavier75
32 pencils

This people doesn't have any idea about postproduction work... but why they show it?

Wordnerd's picture
Wordnerd
6660 pencils

crap idea, forced to the core, crap execution

sold's picture
sold
3261 pencils

italians, please, quit!

silvi's picture
silvi
4172 pencils

Everything in this ad is so wrong. Idea, execution... everything!

J Designer's picture
J Designer
2420 pencils

I dont mind the message/idea of this ad - but as it has been said the execution could be better.

Brain-Art's picture
Brain-Art
1101 pencils

Awful Photoshop and the idea... i don't want to comment

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mala perspectiva...y no solo gráficamente.

Chief Creative Director Nexus BBDO

sams's picture
sams
28 pencils

the idea is just ok, but the execution is too bad

majx20's picture
majx20
58 pencils

idea is good ... even the representation is fine... but the art work is bad... not detailed enough.
its like someone had just 2 minutes to design it :D or less

Chopper's picture
Chopper
1015 pencils

Mamma mia.

catalin1205's picture
catalin1205
18 pencils

Ok, power skin.But from who:he or she???

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