Arena Swimwear: Outboard motor
The new Powerskin.
Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan
Published: July 2009
16 Comments
The idea is there, but the image editing isn't convincing.
What hath God wrought
bad idea and worst photoshop...
Yes, execution could be better
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I don't know if the idea is hidden somewhere there, but the execution sucks.
This people doesn't have any idea about postproduction work... but why they show it?
whew! I don't get it. no 'imaginacion'.
crap idea, forced to the core, crap execution
italians, please, quit!
Everything in this ad is so wrong. Idea, execution... everything!
I dont mind the message/idea of this ad - but as it has been said the execution could be better.
Awful Photoshop and the idea... i don't want to comment
Mala perspectiva...y no solo gráficamente.
Chief Creative Director Nexus BBDO
the idea is just ok, but the execution is too bad
idea is good ... even the representation is fine... but the art work is bad... not detailed enough.
its like someone had just 2 minutes to design it :D or less
Mamma mia.
Ok, power skin.But from who:he or she???