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Arena Swimwear: Outboard motor

Arena Swimwear: Outboard motor
Your rating: None Average: 3.2 (58 votes)

The new Powerskin.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan
Published: July 2009

16 Comments

morse's picture 8826 pencils
5

The idea is there, but the image editing isn't convincing.

What hath God wrought

zarski's picture 1712 pencils

bad idea and worst photoshop...

alexander_bickov's picture 3323 pencils

Yes, execution could be better

Paloma's picture 512 pencils

I don't know if the idea is hidden somewhere there, but the execution sucks.

Xavier75's picture 32 pencils

This people doesn't have any idea about postproduction work... but why they show it?

shadow's picture 485 pencils

whew! I don't get it. no 'imaginacion'.

Wordnerd's picture 6617 pencils

crap idea, forced to the core, crap execution

sold's picture 2623 pencils

italians, please, quit!

silvi's picture 4174 pencils

Everything in this ad is so wrong. Idea, execution... everything!

J Designer's picture 2420 pencils
4

I dont mind the message/idea of this ad - but as it has been said the execution could be better.

Brain-Art's picture 1113 pencils
1

Awful Photoshop and the idea... i don't want to comment

Javier Ramírez's picture 1236 pencils

Mala perspectiva...y no solo gráficamente.

Chief Creative Director Nexus BBDO

sams's picture 28 pencils

the idea is just ok, but the execution is too bad

majx20's picture 58 pencils

idea is good ... even the representation is fine... but the art work is bad... not detailed enough.
its like someone had just 2 minutes to design it :D or less

Chopper's picture 948 pencils
1

Mamma mia.

catalin1205's picture 18 pencils
7

Ok, power skin.But from who:he or she???

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