Water instinct
Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
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27 Comments
intresting !
Wow. Which prompts the question: What if the last performance-enhancing drugs on the planet disappeared?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
really really bad execution
I don't agree, why you say is a "really really bad execution"? what's really really bad about it?
What do you think is bad about it?
How's about backing up your statement with an explanation as a comment like that is hardly constructive.
Not that bad!
Some weaknesses here and there but the execution is good.
Don't like the idea and it's an unnecessary link.
http://jackmancer.com/
http://twitter.com/jackmancer/
Hmmmmmm. No.
I guess i'm missing something.
WTF! Don't get the connection unless i think really hard and make my brain ache, and even then it's pretty spurious. Don't like this ad at all!
Smells like italian advertising
(tacky)
It works for me...
so if he´s supposed to be noah, where is the beard?
its is not a painting...........
nice photoshop work
nice photoshop work
Fischione, xò questa volta potevi farlo nuotare a rana... qui ci stava, no? ;-)
is it raining or just the texture?
it is confusing me:$
Dream needs to be big!
mhhh...photoshop is not so good.
Birds (also parrots) don't fly if it rains. Animals seems to be patched on the layout and, most of all,
the rain is a very bad photoshop effect (no interaction with the water or the swimmer)
Seems to be a good layout.
easy to say "art director".
Fresh take on this well-known episode. He is not neccessary Noe, just a man in Arena sportwear who don't give a fck about the great flood cause of his water instinct. Like it a lot.
funny idea. the triathlete looking over my shoulder just chuckled, so I suppose it works as well. as for creativity, it's not bad but it's not something I would write home about either.
damn thats ugly!
lets start with the rain has no depth, unless its raining in a single sheet and all in exactly the same angle/speed?.
there are mysterious white holes in the sky, the boat splashes are far from convincing.
Blue, blue. blue, and more blue.
www.jpmountford.com
so is he noah? I'm really missing it's point.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Gosh he is no Noah, it simply means that when everyone escapes the flood, wearing arena's stuff makes you feel comfortable in water, not scared like the Noah story says... I actually like it. And yes, it is raining.
complimenti, buon lavoro..!!
Mas que palabras, la esencia..!!
i think the ad would've been better if it was video. But still, i think is a very good ad, it's like: "yeah, f**k guys, f**k you rain, i'm stronger than god's will".
intresting!!!!