Arena Swimwear: Cage

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Francesco Bozza
Art Director: Stefano David
Copywriter: Helga Pellegrini
Illustrator: Thomas Lavezzari
Published: November 2008

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17 comments

Guest's picture
Guest

swimming beast!... nice

RAM KATE's picture
RAM KATE
765 pencils

Is it for swimming trunks having fins or just nothing on?

RAM KATE

reactor's picture
reactor
294 pencils

With arena swimwear you can 'break the cage' and come out a winner seems to be the suggestion. Looks like a long story.

Reactor

shahidali's picture
shahidali
4063 pencils

its poetry. only the poet knows whats in his mind.
we're mere interpreters.

shahid

tirthomitro's picture
tirthomitro
2720 pencils

SO IT IS BETTER HE KEEPS WHAT'S IN HIS MIND, IN HIS MIND?

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
7611 pencils

is there something im missing?

| Everartz |

Guest's picture
Guest

Nice Art Direction.

PERP's picture
PERP
433 pencils

I was finding it weird and then I read the "water instinct" signature. It's just good. It's that good. Congrats!

.: look for the green giant on the label :.

firebug's picture
firebug
1117 pencils

nice

satpal's picture
satpal
137 pencils

great

talkingisfree's picture
talkingisfree
2569 pencils

Not bad, but really old idea and image.

Brainsugar's picture
Brainsugar
1580 pencils

What I understand, is that the swimmer is like a toro going to fight ( and die) in the arena (pun?).

G¨B's picture
G¨B
97 pencils

I think the art direction could be more realistic... Very good idea, indeed !

Dev Kumar's picture
Dev Kumar
834 pencils

Interesting thought.

Guest's picture
Guest

theres a shark in the cage! swim fast! your supposed to get the idea that this swimwear will make you faster! help! im surrounded by geniuses!

Davosk's picture
Davosk
4833 pencils

Nice.

skinny's picture
skinny
161 pencils

Hot stuff.

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