Arena: Shanteau
Only the chronometer realises how much I sweat.
Eric Shanteau
Silver World Medal
200m Breaststroke
Arena Water Instinct
Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Vicky gitto, Valerio Lualdi
photographer: Garrigosa studio
Post-Production: : Garrigosa studio
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010
14 Comments
Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.
Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.
Feels a bit like many other sport ads including Nike/Adidas, but then from a few years ago.
Probably very effective, as you get to link the brand with successful people but nothing innovative imo.
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Che piattume!
After pushing limits for eternity I don't even know who I am as a person let alone a non-existent author. Not a strong concept.
*edit post, post edit*
Anthropomorphisation of swimming trunks would be more relevant. Currently reads as an ad for accurate timepieces.
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Smells like italian advertising.
Bad copy :(
It´s make my cry of boredom
smells like... racism :)
why? do you think you are a master of copy?
Buying popularity, using "celebrities" doesn't mean you need to forget about concept and even if you do, at least come up with original, edgy headlines.
Image and headline has been updated.
Complimenti. Questi stranieri sono solo invidiosi.
Bella! Apposto.
sembra una pubblicità di Champion degli anni 90
interesting art direction on the headline.