Arena: Shanteau

Only the chronometer realises how much I sweat.
Eric Shanteau
Silver World Medal
200m Breaststroke
Arena Water Instinct

Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Vicky gitto, Valerio Lualdi
photographer: Garrigosa studio
Post-Production: : Garrigosa studio
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010

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14 comments

Guest's picture
Guest

Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.

CommandZ's picture
CommandZ
2453 pencils

Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Feels a bit like many other sport ads including Nike/Adidas, but then from a few years ago.

Probably very effective, as you get to link the brand with successful people but nothing innovative imo.

Guest's picture
Guest

Che piattume!

Anonymous Author's picture
Anonymous Author
1541 pencils

After pushing limits for eternity I don't even know who I am as a person let alone a non-existent author. Not a strong concept.

*edit post, post edit*

Anthropomorphisation of swimming trunks would be more relevant. Currently reads as an ad for accurate timepieces.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Hiperion's picture
Hiperion
3138 pencils

Smells like italian advertising.
Bad copy :(
It´s make my cry of boredom

Guest's picture
Guest

smells like... racism :)

Guest's picture
Guest

why? do you think you are a master of copy?

Dzsoi's picture
Dzsoi
5114 pencils

Buying popularity, using "celebrities" doesn't mean you need to forget about concept and even if you do, at least come up with original, edgy headlines.

ivan's picture
ivan

Image and headline has been updated.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Complimenti. Questi stranieri sono solo invidiosi.

Guest's picture
Guest

Bella! Apposto.

Guest's picture
Guest

sembra una pubblicità di Champion degli anni 90

Guest's picture
Guest

interesting art direction on the headline.

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