Arena: Platform

Water instinct.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini

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22 comments

Guest's picture
Guest

I find this interesting. A different point of view on swim sportswear.
Nice shot guys!

Guest's picture
Guest

Wow, I like it! Very good idea.

onestuomo's picture
onestuomo
33 pencils

I find this interesting. A different point of view on swim sportswear.
Nice shot guys!

Guest's picture
Guest

I don't get the idea.

Guest's picture
Guest

It's a swimming pool turned iside out: the ideal world for a swimmer.
Come on guy, it's not so difficult.

Great ad, mates!

Guest's picture
Guest

Brilliant!
Perfect for this Brand philosophy.
Well done guys.

Tchabana's picture
Tchabana
103 pencils

Fenomenal

Guest's picture
Guest

This is fuc**ng good!
I love this approach, I like the execution.

Guest's picture
Guest

this is bloody good. finally some fresh air in italian adv

Guest's picture
Guest

Infact: italian advertiser did't get it.

federo's picture
federo
781 pencils

AGREE.
SOOO BEAUTIFUL APPROACH

Guest's picture
Guest

And so fake comments...

nemesis's picture
nemesis
761 pencils

I don''t get it, but it's because i don't know what the product is. The visual idea is very clear.

Guest's picture
Guest

Have no idea what's happening here

Guest's picture
Guest

Wtf?
Nonsense...

Guest's picture
Guest

yay! yay! we got CS4! yay! yay! yay! yay!

Guest's picture
Guest

Fa schifo.

Guest's picture
Guest

Don't get...

Guest's picture
Guest

ya

Guest's picture
Guest

WHAT ?

Guest's picture
Guest

I don't get it at all

Guest's picture
Guest

What is it? What is the little (cardboard?) swimming pool doing in a BIG swiming pool? As far as I know, Arena doesn't make swimming pool replicas either. Or, do they?
And, "Water Instinct" ? How does that compliment this advertisement?
I didn't get it, at all.
Plus, a few months ago I bought the most expensive Arena swimming costume (mens) at a sports superstore here in Paris and only after a dozen swims, it looks like a worn-out piece of floor cleaning cloth!

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