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Highest Rated

Guest's picture
Guest

Everartz you think? And can you prove it?

EGGO's picture
EGGO
Activity Score 354

No idea what the product does.

You have to hate advertising in order to truly love it.

Pogi5's picture
Pogi5
Activity Score 253

Italy...

Rog's picture
Rog
Activity Score 6082

Reasonable idea.
Strategy/line misses.

>>>> That's not an ad. THIS is an ad.

wallcore3's picture
wallcore3
Activity Score 33

i did get it at first, i think it causes more curiosity by looking at it in thumbnail

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

That tag line sounds SO familiar!
I actually quite like this ad, BTW. I like the linkage between a swimwear brand and an aquatic life/creature. But the Loch Ness Monster? I don't know about that one.
I do like the thinking and the message here, though. That when you're in the water in their swimsuit, you suddenly feel you're in your natural environment. There's a quality of transformation you can feel.
I'm guessing Arena is a known brand in Italy (like Speedo and Body Glove over here) so that they can afford to be all visual with minimal or no product information. It's an image ad. With the wrong image!
Beautiful art direction, nonetheless. Right or wrong, people WILL remember this visual. No question.

orbeat's picture
orbeat
Activity Score 24

Yes, Arena is a very famous brand in Italy. I really like the lochness idea and I agree with JPL that the visual will stay in people's mind. The line could be more original, though.

everartz's picture
everartz
Activity Score 7609

i think its very easy for any creative to apply for a job in italy due to the quality they offer!
--
Everartz

| Everartz |

Guest's picture
Guest

Everartz you think? And can you prove it?

swee2's picture
swee2
Activity Score 12

is it a wall texture at the side?

brainzed's picture
brainzed
Activity Score 652

I love it.
I don't know why you guys don't…

Saltsea's picture
Saltsea
Activity Score 321

Because is not related at all with the product. It's only a visual gimmick.

BFB's picture
BFB
Activity Score 936

I think it's a great visual. What's behind it??????

Scubadome's picture
Scubadome
Activity Score 62

Nessy?
Next.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

Nice visual. And so?

Kaifa's picture
Kaifa
Activity Score 136

This is Loch Ness.
Just consider this very famous photo and you'll understand the ad: http://www.chinadaily.com.cn/world/2007-06/01/xin_01060401064127737771...

But maybe some of you are too busy to do a simple search, you gods of creativity!!!!
----------------------------------------------------------------------------------------------------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

MDART's picture
MDART
Activity Score 7

I LOVE IT.

ARENA IS A SPORTWARE SPECIALIZED IN SWIM SUIT AND SWIM EQUIPMENT.
ARENA MAKES YOU A MONSTER, A MYTH.
IT WORKS. AND IT'S A GREAT VISUAL. I THINK IT'S VERY COOL
BRAVI RAGAZZI

Dick Huges's picture
Dick Huges
Activity Score 937

ITALIAN QUALITY STANDARD!

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

love it

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

i loved the idea, i must say, its courageous to promote such kind of ad.
Creative Ad.

rebelscum's picture
rebelscum
Activity Score 2110

Wow, fucking harsh. All this ire over a fucking picture on the Internetz.

Regardless...strong visual, clever insight. "Our stuff makes you a monster in the water." It's elemental and powerful. Dig it.

"But maybe some of you are too busy to do a simple search, you gods of creativity!!!!"

- If you think people are going to research ads they don't understand because you thouht they were clever...come on man.

Sincerely,

God of Creativity

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

adsthinker's picture
adsthinker
Activity Score 119

lol i like it, its associated Loch Ness and Arena!

Kaifa's picture
Kaifa
Activity Score 136

Clean conscience, Mr god??
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

creativewannabe's picture
creativewannabe
Activity Score 81

Got it. Loving it!

brc912's picture
brc912
Activity Score 105

Had I seen this ad out of the context of the headline on this site I never would have related it to the Loch Ness Monster. It looks like a person swimming in a lake. Sorry, doesn't work for me.

a2o's picture
a2o
Activity Score 139

It can catch ur eye... How it will benefit the brand in the long run...

Ok for a brand which is new in the market but Arena is quite brand (Since 1973) and such campgns can not really help such brands which already has a perticular character known to its customers.

I really want to like this (mainly due to the visual) but just cannot!

Copy_ranter's picture
Copy_ranter
Activity Score 194

Visually beautiful! I like it alot but I still don't understand what the product does.

jingwei's picture
jingwei
Activity Score 150

it's nice,

but I didn't get it because I'm not familiar with arena.

booble's picture
booble
Activity Score 89

l like it!

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