Arena: Binderman

I can't walk on water, but I can do miracles in it.
Paul Biedermann
World Champion 200m and 400m Freestyle
Arena Water Instinct

Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Vicky gitto, Valerio Lualdi
photographer: Garrigosa studio
Post-Production: : Garrigosa studio
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010