Area25: Video assist

Area25. Internet video and film productions.

Area25 is a new and unconventional production company based in Amsterdam. Area25 caters to the demand for leaner and meaner methods of producing film and video, driven by e.g. the competitive arena of productions for the internet.

Advertising Agency: HOUDINI, Amsterdam, The Netherlands
Creative Directors: Boris Peters
Art Director / Photographer: Boris Peters
Copywriter: Wilbert Leering
Published: November 2009

16 comments

Guest's picture
Guest

Cool idea!

Guest's picture
Guest

It's an ad for ad people! Nice usage of Ads of the World :-)

Guest's picture
Guest

simple and smart! Loving the ducktape on the videoassist

WaZoo's picture
WaZoo
197 pencils

GAFFER tape :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Guest's picture
Guest

Great idea! Put it in ad magazines too! ;)

freakart's picture
freakart
534 pencils

WIN!

_____________________________________________________________

Creativity!

freakart.lv | Twitter

WaZoo's picture
WaZoo
197 pencils

Indeed!
And when will we see it in Adformatie? :D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Guest's picture
Guest

Great ad. They need it, area25 only has one project on their website!
:-)

WillyLatasa's picture
WillyLatasa
616 pencils

I love the art, but i dont understand the idea.. someone please?

"Bright ideas bring better results"

Guest's picture
Guest

@ WillyLatasa Normally you a 4:3 monitor on a film set, you put gaffer on it to adjust it to 16:9 (you want to see what a shot looks like on tv, eventually...but this goes 1 (or 2) step(s) further and the video assist is adjusted with tape to 'internet' settings (of course it's impossible, but that's the joke. It's all about the fact that Area25 is specialised for these kind of productions. It's an insiders joke, but then again the ad is targeted to these insiders.

Guest's picture
Guest

Sorry, but it just doesn't add uo when you really think about it.

Guest's picture
Guest

Great, lovin' it. 10* or more!

Guest's picture
Guest

Great!

NamalG's picture
NamalG
44 pencils

Love this one

Cheeseman's picture
Cheeseman
11 pencils

In print telling something truely relevant about the internet for a film production company...that's pretty great work!

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