Archive Magazine: Office

What do you mean I'm fired? You are fired!
Lürzers Int'l Archive. Ads, TV and Posters worldwide.
Don't let it go to your head.

Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Director: Tony Granger
Art Directors: Menno Kluin, Carmine Coppola
Copywriters: Icaro Doria, Chuck Pagano
Photographer: Kurt Stelart

32 comments

Minimum's picture
Minimum
1496 pencils

dont get em

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

please don't think i'm being a jerk, i'm going to assume that you may have never seen a Lurzers magazine before. it's a publication that re-prints ads from around the world that have been deemed great. the little icons on the bottom of ads in the magazine indicate people involved: a pen symbol means copywriter, a marker symbol (as in this case) means art director and a camera symbol means photographer. i believe there are other symbols as well.
in this case, an art director is being fired, but because the art director has allowed the fact that his/her ad has been published in Lurzers to go to his/her head, the retort to the creative director is "you are fired".

i think these are terrific and really hit home if you are familiar with the magazine. not as good if you don't know the symbol system, but you can kind of figure it out, i think.

Minimum's picture
Minimum
1496 pencils

Ok, with this explanation I get em. Sorry but I never saw a magazine like that. The only magazine I read once in a while is "Computer Arts" "Computer Arts Projects" to keep up. Must broaden my literature

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

you should totally find a magazine store right now and check if they have it! i think it's bi-monthly. at least to just flip through the pages! it's kind of pricey, but a worth while treat!

Minimum's picture
Minimum
1496 pencils

K thanks! But I get a feeling these mags are US or at least North American mags. Dont know if they have them here in Holland. Seriously, I scavenged alot of magazine stores and they dont have alot of magazines of graphics here.

With a bit of luck I'm starting a magazine with a friend of mine, still waiting for the starting. Check him out, hes pretty good www.versch.nl

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture
copywriter.txt
828 pencils

Man, this magazine is worlwide. Even an agency of Katmandu have.
Go on, check the site and try to findd how to buy one:
http://www.luerzersarchive.com/intro.html

purplesimon's picture
purplesimon
475 pencils

In the UK we have Creative Review.

I've only seen Luerzers Archive a couple of times.

copywriter.txt's picture
copywriter.txt
828 pencils

Man, this magazine is worlwide. Even an agency of Katmandu have.
Go on, check the site and try to findd how to buy one:
http://www.luerzersarchive.com/intro.html

Minimum's picture
Minimum
1496 pencils

a little connectionproblem?? :) Or did you want to make sure i got the message? :D

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture
copywriter.txt
828 pencils

Blame Ivan.

ivan's picture
ivan

I'm sorry for the trouble. Did you really experience a disruption?

Ivan Raszl, admin of AotW

copywriter.txt's picture
copywriter.txt
828 pencils

Yeah, but i'm ok now. And don't worry about that. Keep up the good work.

simpsonson's picture
simpsonson
136 pencils

it´s from walter luerzer of switzerland...

prozac_republic's picture
prozac_republic
196 pencils

funny. coming from archives student of the year. hasn't gotten to his head, i guess....

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

copywriter.txt's picture
copywriter.txt
828 pencils

Icaro Doria is such an bastard. :)

Dick Huges's picture
Dick Huges
939 pencils

My name is Dick Huges and after having several works published in Archive myself I approve this campaign.

lsadunb's picture
lsadunb
575 pencils

But you let it go to your head... rsrs

Dick Huges's picture
Dick Huges
939 pencils

Not true. I've always been a scumbag.

focus group's picture
focus group
146 pencils

Hahaha! I am not Dick Huges but I approve this comment.

Have Heart's picture
Have Heart
922 pencils

For ad-people (and that's the target-audience) this is very awesome.

jmcho's picture
jmcho
278 pencils

haha i love the dropped coffee cup

M.Yoda's picture
M.Yoda
63 pencils

Luke...The power is with you !!! 7.5/10

ddean's picture
ddean
10 pencils

My fav of the three, very funny line.

No fixed abode's picture
No fixed abode
380 pencils

I read the magazine alot and I didn't immediately get it. I've always found the symbols quite confusing. Like the campaign idea though. Just think the symbolism is a little too forced.

focus group's picture
focus group
146 pencils

I feel the same way. It's like there is one idea too much. Why did thy have to use the symbols – the real people would have worked much better, if you ask me.

kc_brock's picture
kc_brock
703 pencils

the symbol is the whole idea. take that away & you only have a pretty sepia photo.

i like this one. it really talks to archive subscribers.

rd

Corona Raymaker's picture
Corona Raymaker
549 pencils

I first looked up the one with the Porsche. I didn't get it. I can't explain why, but I somehow felt forced to find out ...
Now that I read all the comments and understand what it's about, I have to say I love these!
Especially this one. What a great line!
If I had known Lürzers before, I would have probably laughed my ass off.
Very good work.

V

mrtalented's picture
mrtalented
2175 pencils

personally i like the idea but not the tagline 'don't let it go into your head'. the photo is nice but the guy is too emotionless.

Rog's picture
Rog
6094 pencils

Love the outraged squeaker!
Guy looks like a crash test dummy.

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture
Corona Raymaker
549 pencils

i o u ^^

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Love it!

phoonck's picture
phoonck
24 pencils

do like the idea but am just a little confused by the lighting here.
if the shadow casted from the empty armchair and the highlighter as it is, then why is the shadow from the laptop in the way it is done?
the light source here seems a little weird here, but still, lets not take away the credits from the ad.

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