Ads of the World A Graphics.com site

Archive Magazine: Office

Archive Magazine: Office
Your rating: None Average: 7.8 (4 votes)

What do you mean I'm fired? You are fired!
Lürzers Int'l Archive. Ads, TV and Posters worldwide.
Don't let it go to your head.

Agency: Saatchi & Saatchi, New York, USA
Creative Director: Tony Granger
Art Directors: Menno Kluin, Carmine Coppola
Copywriters: Icaro Doria, Chuck Pagano
Photographer: Kurt Stelart

Comments

Minimum's picture 1496 pencils

dont get em

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3536 pencils

please don't think i'm being a jerk, i'm going to assume that you may have never seen a Lurzers magazine before. it's a publication that re-prints ads from around the world that have been deemed great. the little icons on the bottom of ads in the magazine indicate people involved: a pen symbol means copywriter, a marker symbol (as in this case) means art director and a camera symbol means photographer. i believe there are other symbols as well.
in this case, an art director is being fired, but because the art director has allowed the fact that his/her ad has been published in Lurzers to go to his/her head, the retort to the creative director is "you are fired".

i think these are terrific and really hit home if you are familiar with the magazine. not as good if you don't know the symbol system, but you can kind of figure it out, i think.

Minimum's picture 1496 pencils

Ok, with this explanation I get em. Sorry but I never saw a magazine like that. The only magazine I read once in a while is "Computer Arts" "Computer Arts Projects" to keep up. Must broaden my literature

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3536 pencils

you should totally find a magazine store right now and check if they have it! i think it's bi-monthly. at least to just flip through the pages! it's kind of pricey, but a worth while treat!

Minimum's picture 1496 pencils

K thanks! But I get a feeling these mags are US or at least North American mags. Dont know if they have them here in Holland. Seriously, I scavenged alot of magazine stores and they dont have alot of magazines of graphics here.

With a bit of luck I'm starting a magazine with a friend of mine, still waiting for the starting. Check him out, hes pretty good www.versch.nl

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture 822 pencils

Man, this magazine is worlwide. Even an agency of Katmandu have.
Go on, check the site and try to findd how to buy one:
http://www.luerzersarchive.com/intro.html

purplesimon's picture 481 pencils

In the UK we have Creative Review.

I've only seen Luerzers Archive a couple of times.

purplesimon's picture 481 pencils

In the UK we have Creative Review.

I've only seen Luerzers Archive a couple of times.

copywriter.txt's picture 822 pencils

Man, this magazine is worlwide. Even an agency of Katmandu have.
Go on, check the site and try to findd how to buy one:
http://www.luerzersarchive.com/intro.html

Minimum's picture 1496 pencils

a little connectionproblem?? :) Or did you want to make sure i got the message? :D

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture 822 pencils

Blame Ivan.

ivan's picture

I'm sorry for the trouble. Did you really experience a disruption?

copywriter.txt's picture 822 pencils

Yeah, but i'm ok now. And don't worry about that. Keep up the good work.

simpsonson's picture 136 pencils

it´s from walter luerzer of switzerland...

prozac_republic's picture 183 pencils

funny. coming from archives student of the year. hasn't gotten to his head, i guess....

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

copywriter.txt's picture 822 pencils

Icaro Doria is such an bastard. :)

Dick Huges's picture 939 pencils

My name is Dick Huges and after having several works published in Archive myself I approve this campaign.

lsadunb's picture 581 pencils

But you let it go to your head... rsrs

Dick Huges's picture 939 pencils

Not true. I've always been a scumbag.

focus group's picture 148 pencils

Hahaha! I am not Dick Huges but I approve this comment.

Have Heart's picture 922 pencils

For ad-people (and that's the target-audience) this is very awesome.

jmcho's picture 257 pencils

haha i love the dropped coffee cup

M.Yoda's picture 44 pencils

Luke...The power is with you !!! 7.5/10

ddean's picture 10 pencils

My fav of the three, very funny line.

No fixed abode's picture 380 pencils

I read the magazine alot and I didn't immediately get it. I've always found the symbols quite confusing. Like the campaign idea though. Just think the symbolism is a little too forced.

focus group's picture 148 pencils

I feel the same way. It's like there is one idea too much. Why did thy have to use the symbols – the real people would have worked much better, if you ask me.

kc_brock's picture 694 pencils

the symbol is the whole idea. take that away & you only have a pretty sepia photo.

i like this one. it really talks to archive subscribers.

rd

Corona Raymaker's picture 549 pencils

I first looked up the one with the Porsche. I didn't get it. I can't explain why, but I somehow felt forced to find out ...
Now that I read all the comments and understand what it's about, I have to say I love these!
Especially this one. What a great line!
If I had known Lürzers before, I would have probably laughed my ass off.
Very good work.

V

Vive La Aducation!

mrtalented's picture 2181 pencils

personally i like the idea but not the tagline 'don't let it go into your head'. the photo is nice but the guy is too emotionless.

Rog's picture 6110 pencils

Love the outraged squeaker!
Guy looks like a crash test dummy.

>>>> That's not an ad. THIS is an ad.

Corona Raymaker's picture 549 pencils

i o u ^^

Vive La Aducation!

Marcela Cáceres's picture 112 pencils

Love it!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!