Arçelik Wide Refrigerator: Grape

Wide refrigerator by Arçelik.
84 centimeters exactly.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Executive Creative Director: Ozan Varışlı
Creative Director: Utku Gürtunca
Copywriter: Ömer Onsun
Art Director: Erhan Dursun
Photographer / Retoucher: İlkay Muratoğlu
Client Director: Burçin Yavuzarslan

26 comments

SoCH_TO's picture
SoCH_TO
955 pencils

Nice Execution I like it !!!

Live with Passion

four4eys's picture
four4eys
18 pencils

fikir hırsızlğı resmen

bobby666's picture
bobby666
1460 pencils

brilliant thought. great execution. well done fellas.

JamaisVu's picture
JamaisVu
408 pencils

I'm impressed by Turkish advertising.

resul ay's picture
resul ay
78 pencils

çok iyi olmuş... very good

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Love it =) Very smart.

benihana77's picture
benihana77
86 pencils

Really great. I remember seeing the first one and thinking "Are...are those tomatoes? Ohhhhh, ha!"

Nicely done.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
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Guest's picture
Guest

funny! I prefer this one to the other one.

alicesososo's picture
alicesososo
32 pencils

like it. I prefer this one to the another one.

Guest's picture
Guest

brilliant idea and execution!

Guest's picture
Guest

IMO other was was easier to read. Maybe less stripy water melons would work better.

Guest's picture
Guest

but turkish watermelons are all stripy exactly like that!!

Guest's picture
Guest

wow! brilliant idea and great work.Fascinated!

Ed Rapport's picture
Ed Rapport
724 pencils

nicely done, execution is very cool.

Hydrogen's picture
Hydrogen
86 pencils

nice this one is better than the last

hydrogen

tanvir raju's picture
tanvir raju
56 pencils

AAh...like it...........nicely executed!

Tanvir Hassan

bukaccio's picture
bukaccio
75 pencils

Nice concept.
A similar one was done few years back by BBDO Beirut for Sharp refrigerators.
Check the other watermelon execution below:
http://beirutntsc.blogspot.com/2008_07_01_archive.html

bi_sign's picture
bi_sign
262 pencils

Ahmmmmm...It so cute ( I LIKE IT)

Guest's picture
Guest

nise job

Guest's picture
Guest

brilliant idea and execution!

Guest's picture
Guest
Guest's picture
Guest

omerime bak sen yaaaa...
Erhanıma bak sen yaaaa... :P
pırraaavvooo...

L. Wiesen's picture
L. Wiesen
258 pencils

Done before... 2008... Even better.... http://beirutntsc.blogspot.com/2008_07_01_archive.html

L. Wiesen's picture
L. Wiesen
258 pencils

Done before... 2008... Even better.... http://beirutntsc.blogspot.com/2008_07_01_archive.html

Guest's picture
Guest

Brilliant job guys!!!

Guest's picture
Guest

Ellerinize sağlık beyler ödülle süslenecek iş...

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