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No-Frost

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Thanks to it's coolplus feature, Arcelik no-frost refrigerator keeps your food fresh longer.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Art Director: Kutluay Sindirgi
CG Supervisor: Kaan Ozsoy
Photographer: Serkan Sedele

Comments (7)

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Highest Rated

AKesseli's picture
AKesseli
Activity Score 210

I like the idea of making it an old, grandpa fish. Maybe throw some reading glasses on that sucker. Or give it a fresh attitude? but that's been done before too. Either way, it was almost great.

Bob.C's picture
Bob.C
Activity Score 1159

Looks beautiful, but I personalty don't understand how the visual communicates that the fish is fresher for longer. Is the fish meant to be be old and rich therefore around for a long time?

rakhal's picture
rakhal
Activity Score 141

sad hard work

Kriativity's picture
Kriativity
Activity Score 414

visual not clever enough..

ace85le's picture
ace85le
Activity Score 3935

Looks too dead for me. Would have been better if there were like a kingdom of stuff: fish, prawns, squid, meat etc.

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Billoughsby's picture
Billoughsby
Activity Score 5142

Absurdist ad. Works on that level.

That's it.

Thatthang's picture
Thatthang
Activity Score 69

how bizarre

AKesseli's picture
AKesseli
Activity Score 210

I like the idea of making it an old, grandpa fish. Maybe throw some reading glasses on that sucker. Or give it a fresh attitude? but that's been done before too. Either way, it was almost great.

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