Arçelik: No-Frost

Thanks to it's coolplus feature, Arcelik no-frost refrigerator keeps your food fresh longer.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Art Director: Kutluay Sindirgi
CG Supervisor: Kaan Ozsoy
Photographer: Serkan Sedele
Published: May 2011

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7 comments

Bob.C's picture
Bob.C
1135 pencils

Looks beautiful, but I personalty don't understand how the visual communicates that the fish is fresher for longer. Is the fish meant to be be old and rich therefore around for a long time?

rakhal's picture
rakhal
141 pencils

sad hard work

Kriativity's picture
Kriativity
418 pencils

visual not clever enough..

ace85le's picture
ace85le
3939 pencils

Looks too dead for me. Would have been better if there were like a kingdom of stuff: fish, prawns, squid, meat etc.

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Billoughsby's picture
Billoughsby
5091 pencils

Absurdist ad. Works on that level.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Thatthang's picture
Thatthang
71 pencils

how bizarre

AKesseli's picture
AKesseli
210 pencils

I like the idea of making it an old, grandpa fish. Maybe throw some reading glasses on that sucker. Or give it a fresh attitude? but that's been done before too. Either way, it was almost great.

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