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Autologic Washing Machine

Agency: 
Published/Aired: 
May 2010
Description: 

Print advertisment created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

World needs more green.
Less energy consuming, environment-friendly washing machine. By Arçelik.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Creative Directors: Ozan Varışlı, Utku Gürtunca
Copywriter: Ömer Onsun
Art Director: Erhan Dursun
Illustrator: Zoo Istanbul
Client Directors: Özlem Ünlüçay, Burçin Yavuzarslan

Comments (14)

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Highest Rated

bauer's picture
bauer
Activity Score 126

terrible retouching

Itsmrme's picture
Itsmrme
Activity Score 126

it's okay but do you really catch the washer? Nice art!

dsklan's picture
dsklan
Activity Score 1926

"world needs more green" and you show a washing machine made out of concrete...shouldnt it be inverted so that the washing machien is made of green???

capywriter's picture
capywriter
Activity Score 5509

indeed, and feels very forced...

Raulx25's picture
Raulx25
Activity Score 13

this work is much better .............. http://adsoftheworld.com/media/print/kingston_traveler

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

OMG! i dont think so!!! :S i really doesnt get the exactly benefit!!!

Hibon's picture
Hibon
Activity Score 3736

"world needs more green" OK... but do you have a new place for me to live ? i'm lookind for a very small apartment in Paris and my budget is 350 Euros/month with a small garden please.Tks

Simple ideas are the best !

brucirello's picture
brucirello
Activity Score 180

Very confusing. You're talking about saving energy and showing a washing machine made of apartments?? Shouldn't it be made of trees? It would still be a bad ad, but a bit clearer.

Dzsoi's picture
Dzsoi
Activity Score 8467

Totally agree on every word.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

confusing

Guest's picture
Guest

I don't like this

raavigeorgian's picture
raavigeorgian
Activity Score 2444

GOOD ART DIRECTION BUT the message is not coming through.

Rentokill's picture
Rentokill
Activity Score 26

Kind of reminds me of the Terminator 4 animated poster....

http://blog.filmjabber.com/2008/11/25/animated-movie-posters-terminato...

Guest's picture
Guest

GOOD ART DIRECTION Zoo Istanbul

bauer's picture
bauer
Activity Score 126

terrible retouching

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