Arçelik: Autologic Washing Machine

World needs more green.
Less energy consuming, environment-friendly washing machine. By Arçelik.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Creative Directors: Ozan Varışlı, Utku Gürtunca
Copywriter: Ömer Onsun
Art Director: Erhan Dursun
Illustrator: Zoo Istanbul
Client Directors: Özlem Ünlüçay, Burçin Yavuzarslan
Published: May 2010

14 comments

Itsmrme's picture
Itsmrme
126 pencils

it's okay but do you really catch the washer? Nice art!

dsklan's picture
dsklan
1927 pencils

"world needs more green" and you show a washing machine made out of concrete...shouldnt it be inverted so that the washing machien is made of green???

capywriter's picture
capywriter
5511 pencils

indeed, and feels very forced...

Raulx25's picture
Raulx25
13 pencils

this work is much better .............. http://adsoftheworld.com/media/print/kingston_traveler

Rastamathamba420's picture
Rastamathamba420
247 pencils

OMG! i dont think so!!! :S i really doesnt get the exactly benefit!!!

Hibon's picture
Hibon
3731 pencils

"world needs more green" OK... but do you have a new place for me to live ? i'm lookind for a very small apartment in Paris and my budget is 350 Euros/month with a small garden please.Tks

Simple ideas are the best !

brucirello's picture
brucirello
180 pencils

Very confusing. You're talking about saving energy and showing a washing machine made of apartments?? Shouldn't it be made of trees? It would still be a bad ad, but a bit clearer.

Dzsoi's picture
Dzsoi
5627 pencils

Totally agree on every word.

art.vs.commerce's picture
art.vs.commerce
566 pencils

confusing

Guest's picture
Guest

I don't like this

raavigeorgian's picture
raavigeorgian
2444 pencils

GOOD ART DIRECTION BUT the message is not coming through.

Rentokill's picture
Rentokill
26 pencils

Kind of reminds me of the Terminator 4 animated poster....

http://blog.filmjabber.com/2008/11/25/animated-movie-posters-terminato...

Guest's picture
Guest

GOOD ART DIRECTION Zoo Istanbul

bauer's picture
bauer
124 pencils

terrible retouching

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