Arbre Magique: Lemon
The world smells better with Arbre Magique.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Cantù
Copywriter: Simona Angioni
Photographer: Francesco Guerrera
Published: April 2007


19 Comments
We all knew magic trees were embarassing.
Now it's official.
www.philippertl.co.uk
comment of the month !!!
it's so true !!
We pick the lemons so you can get the plums - an ad of VW said a log time ago. Now we know what they do with the lemons
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That lemon made me laugh so hard! It's so... squashy and bouncy looking. This ad gets a 7/10 for the hilarity.
Go buy comics, then.
Why would I do that when I can come here and view ads? I don't get your comment.
I think that Brenda is trying to say...
"...can I come and frolic in the fields with you guys,
because being a sour puss is getting me down."
>>>> That's not an ad. THIS is an ad.
Riiiiiightttt! Come and play Brenda! We like to do a jig in the field with flowers and bumble bees and butterflies! Bring in the love, push out the jive.
... and whirl dervishly with wide-eyed ponies in a Bengal Spice Tea sun shower!
>>>> That's not an ad. THIS is an ad.
YEAH! Awesome! Feel it!
Is it an ad for a car air freshener?
Yepperdoodles. (yes)
i would like this if it were good. but it's not. so i don't.
Sorry Ivan but this ad don't deserve the pixels you are giving to it.
Maybe so, but I like it. Maybe it's the sun.
Thats it Dick! That is a perfect name for the award from AOTW.
The Ads of the World Pixels.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
AotW Pixels award. Btw, I have not forgotten the idea. I'm working on it. It's a bit more complicated that it seems at first sight.
This same commercial done by an Ad agency(Indian),for diabetic-free sugar..
The message is clear to me, the writing just works fine with the lemon shape. But what is the different between you and other products which makes my car smells good? .. Another point: The woman at the edge is not reacting with the smell, may be that is good.. but how come a dog doesn't look as it smells it at all! Another point if you allow me about the composition of the brand at right, and placing it with the type at 30/60 diagonal: it creates triangular negative spaces which works with the cutting of the girl image " as a design element " by the edge of your design, to make the right bottom side of design more heavier than the empty bottom left .. I am sure a point of disturbing for eye movement is located at that girl. please kill the yellow at the sign road it doesn't has any function to do.