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Arano: New

Arano: New
Your rating: None Average: 7.4 (24 votes)

Keeping it real.

Advertising Agency: Zephyr WPD, Auckland, Australia
Creative Directors: Warwick Delmonte, Quentin Pfiszter
Art Director: Quentin Pfiszter
Copywriter: Warwick Delmonte
Producer: Robert Coulter

Comments

Guest's picture
10

真牛 文案的力量

Guest's picture

难得的看到中文!

Guest's picture

Auckland, Australia???

They wish.

Davosk's picture 4439 pencils

It's actually New Zealand and they pronounce it 'Ziphyr'.

Guest's picture

not to mention;
Quentin Pfiszter...
seriously?
Hey Davosk (It's Rog)

Guest's picture

Hum. Ho. Not necessarily in that order.

bknowlden's picture 3435 pencils

I actually really like the idea, but the art direction is too chaotic for such a simple idea.

Guest's picture

Auckland, Australia?
Warwick Delmonte, Quentin Pfiszter?

Really....???

Guest's picture

Quentin and Warwick are real people (by ad person standards of course). Auckland, Australia is a bit odd. The only thing I can think of - assuming it is not a mistake - is it being an oblique reference to a line in a brilliant radio ad for 42 below by Daryl Parsons. Look it up. it's better than this.

Shamail Khadija's picture 64 pencils

nice & simple

Shamail Khadija

Guest's picture

Check the Copy Book. David Abbot's work.

monicamexico's picture 832 pencils

I kind of like the idea, but it seems there's a smarter way to show it. Don't be so straightforward. Leave something to the viewer so they get that little reward upon figuring it out.

Guest's picture

nice and simple idea to use the ad

samwanzer28's picture 313 pencils

The more easy for it to communicate the better. Not all ad are concept ad mind you.

que sera sera

blacksmurf's picture 148 pencils

http://www.torinointernational.com/seyretfiles/localvideos/spot/_thumb...

same concept, 25 years later.

easy to say "art director".

Guest's picture

What's up? do nineties return??

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