16 comments

Guest's picture
Guest

真牛 文案的力量

Guest's picture
Guest

难得的看到中文!

Guest's picture
Guest

Auckland, Australia???

They wish.

Davosk's picture
Davosk
4815 pencils

It's actually New Zealand and they pronounce it 'Ziphyr'.

Guest's picture
Guest

not to mention;
Quentin Pfiszter...
seriously?
Hey Davosk (It's Rog)

Guest's picture
Guest

Hum. Ho. Not necessarily in that order.

bknowlden's picture
bknowlden
3647 pencils

I actually really like the idea, but the art direction is too chaotic for such a simple idea.

Guest's picture
Guest

Auckland, Australia?
Warwick Delmonte, Quentin Pfiszter?

Really....???

Guest's picture
Guest

Quentin and Warwick are real people (by ad person standards of course). Auckland, Australia is a bit odd. The only thing I can think of - assuming it is not a mistake - is it being an oblique reference to a line in a brilliant radio ad for 42 below by Daryl Parsons. Look it up. it's better than this.

Shamail Khadija's picture
Shamail Khadija
64 pencils

nice & simple

Guest's picture
Guest

Check the Copy Book. David Abbot's work.

monicamexico's picture
monicamexico
830 pencils

I kind of like the idea, but it seems there's a smarter way to show it. Don't be so straightforward. Leave something to the viewer so they get that little reward upon figuring it out.

Guest's picture
Guest

nice and simple idea to use the ad

samwanzer28's picture
samwanzer28
313 pencils

The more easy for it to communicate the better. Not all ad are concept ad mind you.

blacksmurf's picture
blacksmurf
200 pencils

easy to say "art director".

Guest's picture
Guest

What's up? do nineties return??

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