Arano: New
Keeping it real.
Advertising Agency: Zephyr WPD, Auckland, Australia
Creative Directors: Quentin Pfiszter
Art Director: Quentin Pfiszter
Copywriter: Warwick Delmonte
Producer: Robert Coulter
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16 Comments
真牛 文案的力量
难得的看到中文!
Auckland, Australia???
They wish.
It's actually New Zealand and they pronounce it 'Ziphyr'.
not to mention;
Quentin Pfiszter...
seriously?
Hey Davosk (It's Rog)
Hum. Ho. Not necessarily in that order.
I actually really like the idea, but the art direction is too chaotic for such a simple idea.
--
brandon
www.brandonknowlden.com
Auckland, Australia?
Warwick Delmonte, Quentin Pfiszter?
Really....???
Quentin and Warwick are real people (by ad person standards of course). Auckland, Australia is a bit odd. The only thing I can think of - assuming it is not a mistake - is it being an oblique reference to a line in a brilliant radio ad for 42 below by Daryl Parsons. Look it up. it's better than this.
nice & simple
Shamail Khadija
Check the Copy Book. David Abbot's work.
I kind of like the idea, but it seems there's a smarter way to show it. Don't be so straightforward. Leave something to the viewer so they get that little reward upon figuring it out.
nice and simple idea to use the ad
The more easy for it to communicate the better. Not all ad are concept ad mind you.
que sera sera
http://www.torinointernational.com/seyretfiles/localvideos/spot/_thumb...
same concept, 25 years later.
easy to say "art director".
What's up? do nineties return??