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Blind taste test

Agency: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by Zephyr WPD, Australia for Arano, within the category: Non-Alcoholic Drinks.

Keeping it real.

Advertising Agency: Zephyr WPD, Auckland, Australia
Creative Directors: Quentin Pfiszter
Art Director: Quentin Pfiszter
Copywriter: Warwick Delmonte
Producer: Robert Coulter

Comments (25)

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Highest Rated

john ler's picture
john ler
Activity Score 667

Bad idea deserving a 4/10 ??

well... still funnier than the ad itself

Guest's picture
Guest

terrible. cheap mean joke

Guest's picture
Guest

Jeez, only better in this week's offensiveness award by that Obama ad.

Guest's picture
Guest

Oh dear.

Guest's picture
Guest

That's supposed to be a joke??!?!?!?!

sneakyhands's picture
sneakyhands
Activity Score 1857

funny line, but feels a little forced into the 'keeping it real' concept.

Navino's picture
Navino
Activity Score 123

No. That line is not funny at all. It is almost demeaning, sorry there.

The J Man's picture
The J Man
Activity Score 38

They did not just say that...

Guest's picture
Guest

RUDE! VERY VERY RUDE!! DO YOU PEOPLE THINK A DEAF OR DUMB PERSON WOULD FIND THIS FUNNY? IF YOU PEOPLE (WHO CRAETED THIS) WERE DEAF OR DUMB WOULD YOU HAVE FOUND THIS FUNNY HUH? I DON'T THINK SO :(

control C's picture
control C
Activity Score 108

Im sure blind people wont even bother about it... dude dont take it to serious... no one is trying to offend anybody....

Wordnerd's picture
Wordnerd
Activity Score 6692

And who do you think thinks: 'Hey, I'm a dumb person! this is offensive!'

honestly, i don't think it's very funny, but don't think deaf people have no humor. this isn't offencive. it's too silly to be

Codebreaker's picture
Codebreaker
Activity Score 19

so mean. It makes me sick.

Guest's picture
Guest

FAIL.

monicamexico's picture
monicamexico
Activity Score 830

Offensive.

Rhymie's picture
Rhymie
Activity Score 23

c'mon don't be too sensitive.. it's just a joke.. Keep it real guys. lol

RAZ

Guest's picture
Guest

I know it's a joke. Which means its true big failing is ignoring the first rule of comedy.*

* Be funny.

Guest's picture
Guest

rude! rude! rude! Dear Control C - blind ppl may not see this but do u think the deaf and dubm don't read papers/magazines? how can u be so heartless. if your mom was deaf or dubm would you have found this funny? if you had a peson with such problem in your family, would u have found this funny? Guess what there are people out there who actually suffer from these conditions and they don't find it funny. This hurts really. and how do i know? Coz i'm one of them!

Guest's picture
Guest

i aGree. Its rude and nOt every person in community Can relate to sensitive Issues lIke this.

Guest's picture
Guest

日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地
I DON'T LIKE THIS AD!!!!!!!!!!

Guest's picture
Guest

They should've just left it at '1st in blind taste tests.' It's a very good line on it's own - ties in with the strap line/campaign line.

Guest's picture
Guest

All of you suck.

Guest's picture
Guest

and so do you!!

dsklan's picture
dsklan
Activity Score 1926

yeah, i really like it;)
finally someone dares to make fun of disabled and dumb!

Guest's picture
Guest

bad idea man

john ler's picture
john ler
Activity Score 667

Bad idea deserving a 4/10 ??

well... still funnier than the ad itself

Guest's picture
Guest

Nice Font. Does anyone knows the name?

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