Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling
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30 Comments
great idea, winner
this idea has a good start but you can push it further the down side of it is....that there's nothing that tells us that the cars were stolen in fact you can say they might be bought
so take it to the next level it will be a winner
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
Very nice, simple ideas are the best!!!!
very nice, simple posts are the best!!!!
great idea, my pants are wet...
love it!
i thought this agency sucks but this one is really good. scam after all but good.
thumbs up
Sorry.
Pretty sure this idea was been done in Australia 5 or so years ago.
great
Smart, but i think it can make its "promotion" part larger.
More LOL stuffs related to cars:
http://9gag.com/search?query=car
Enjoy~
really great job! so simple and so clever. i like it!
really great job! so simple and clever. i like it!
It's one of those things where we all have the same idea for similar clients at some point. The very same thing was done for a South African insurance company called Hollard, about 4 years back or so. Tried to find you a link, but couldn't.
OK, found a reference for you.
http://www.coloribus.com/paedia/prints/2001/01/05/24474/
It's just one of those things - happens to all of us.
I like it, but it could be pushed further. Broken glass on the ground in some pics would help. Showing some cars that have been completely stripped of their parts would help too.
Good stuff, anyway a winner
Lile this one, simple and eye catching
Its very good, simple but good,
SUPERB!
good idea, but unfortunately a ripoff
very smart and humorous, love it!
very smart and humorous, love it!
10 points for this funny and smart idea!
10 points for this smart and funny idea!
Are you people brain dead or what - the idea has been done before and there is a link here to show you exactly by whom. (See Ad_boy's post) The Hollard version won a Cannes Silver Lion....way back in 2001 - and yet all the people from the agency that just did the new version keep posting congratulations on Ads of the World. Keeping on patting yourselves on the back guys, but you are 8 years too late.
maybe done, but its a good idea
clever for ARAG, cute execution
great idea, but the 'solution part' could be bigger. People might overlook it...
Great idea but then what? Shouldn't there be a call for action? A number to call? A website to visit? It is missing the selling bit...
Yvan C. Goudard
Advertising Consultant
Froggystyle
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yeah done... the original was a silver Lion :
http://www.joelapompe.net/2009/12/19/hollard-insurance-arag-theft/
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