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Arag: In case of theft

Arag: In case of theft
Your rating: None Average: 8.2 (37 votes)

Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling

Comments

Guest's picture

great idea, winner

TRICKY's picture 3908 pencils

this idea has a good start but you can push it further the down side of it is....that there's nothing that tells us that the cars were stolen in fact you can say they might be bought
so take it to the next level it will be a winner

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
6

Very nice, simple ideas are the best!!!!

Senhora Kolossa's picture 491 pencils

very nice, simple posts are the best!!!!

Guest's picture

great idea, my pants are wet...

coronam's picture 162 pencils

love it!

Guest's picture

i thought this agency sucks but this one is really good. scam after all but good.
thumbs up

Guest's picture

Sorry.
Pretty sure this idea was been done in Australia 5 or so years ago.

Guest's picture
10

great

ccc's picture 329 pencils
8

Smart, but i think it can make its "promotion" part larger.

More LOL stuffs related to cars:

http://9gag.com/search?query=car

Enjoy~

Guest's picture

really great job! so simple and so clever. i like it!

Guest's picture
10

really great job! so simple and clever. i like it!

Ad_boy's picture 34 pencils

It's one of those things where we all have the same idea for similar clients at some point. The very same thing was done for a South African insurance company called Hollard, about 4 years back or so. Tried to find you a link, but couldn't.

Ad_boy's picture 34 pencils

OK, found a reference for you.

http://www.coloribus.com/paedia/prints/2001/01/05/24474/

It's just one of those things - happens to all of us.

Guest's picture

I like it, but it could be pushed further. Broken glass on the ground in some pics would help. Showing some cars that have been completely stripped of their parts would help too.

Guest's picture

Good stuff, anyway a winner

Guest's picture

Lile this one, simple and eye catching

Guest's picture
8

Its very good, simple but good,

Guest's picture
10

SUPERB!

Guest's picture

good idea, but unfortunately a ripoff

Guest's picture
9

very smart and humorous, love it!

Guest's picture
9

very smart and humorous, love it!

Guest's picture
10

10 points for this funny and smart idea!

Guest's picture
10

10 points for this smart and funny idea!

Guest's picture

Are you people brain dead or what - the idea has been done before and there is a link here to show you exactly by whom. (See Ad_boy's post) The Hollard version won a Cannes Silver Lion....way back in 2001 - and yet all the people from the agency that just did the new version keep posting congratulations on Ads of the World. Keeping on patting yourselves on the back guys, but you are 8 years too late.

Guest's picture

maybe done, but its a good idea

Guest's picture
10

clever for ARAG, cute execution

the_capywriter's picture 2895 pencils

great idea, but the 'solution part' could be bigger. People might overlook it...

- adsactly! -

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