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Comments (28)

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ivan's picture
ivan

I wouldn't want my water taste like toothpaste, but I guess it does communicate freshness.

e1's picture
e1
Activity Score 3

Not for me. I see it more like some eco-aware ad; drinking water shortage or something.
That was my first impression.

Great idea anyways.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

That was my first impression, too. Get rid of the logo and label on the bottle and all of a sudden, you've got a cool-looking public service piece. I've never seen a visual like this before. It's one of those images you can write a hundred headlines for.

Willey's picture
Willey
Activity Score 140

It communicates the "need" for a much bigger bottle!

ajith parameswaran's picture
ajith parameswaran

i think this is not good but convey
idea

xia's picture
xia
Activity Score 5

the meaning is not clear

ChuckNorris's picture
ChuckNorris
Activity Score 834

There is something like this for miller light, I think.

But the bottle is twisted, not "rolled".

叶颢's picture
叶颢
Activity Score 168

飞机,纯粹的飞机~~~~

Juande's picture
Juande

Is really that hard to get some water froma that bottle???

RLZ's picture
RLZ
Activity Score 55

i tink its a great idea.. but... is this realy the product for that concept?

poonam's picture
poonam

gr8 idea..good communication..!

second_creator's picture
second_creator
Activity Score 754

agreed gr8 idea

copywriter

Adaddicted's picture
Adaddicted
Activity Score 3435

'Pure taste; that you would squeeze to the last drop'!!!

withalltherespects

prajith kumar's picture
prajith kumar
Activity Score 52

idea is ok

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Nice try

StuartLittle's picture
StuartLittle
Activity Score 468

It would be good for toothpaste, or ketchup, not for water.

mishkaa's picture
mishkaa
Activity Score 296

nice.....

jesus_loves_me's picture
jesus_loves_me
Activity Score 59

BRILLIANT!

Wordnerd's picture
Wordnerd
Activity Score 6692

that's cute

XTG's picture
XTG
Activity Score 1355

when your toothpaste is at the end, you tend to squeeze it to get the most out of the tube. I guess the same goes for the water, you want to get it all so you squeeze the bottle in the same way you do to a toothpaste... of course we do it to the toothpaste because it's hard to get it all out; water isn't.

StuartLittle's picture
StuartLittle
Activity Score 468

(XTG) First u r defending the Ad then u r criticizing, i dont get ur point.

fifilo's picture
fifilo
Activity Score 74

I think the meaning is clear. So pure you'd want every drop. Come on guys it's a visual metaphor.

funky_frogii's picture
funky_frogii
Activity Score 2538

love it./..........ha ha ha ha ha

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sange's picture
sange
Activity Score 4

*ART DIRECTOR*
clearly going through all that trouble of getting every drop did not help coz there are still drops in the bottle! lol!!! fresh thought tho.

karaba's picture
karaba
Activity Score 112

great

banane's picture
banane
Activity Score 54

Lame and misleading and the oldest idea of the world.

ira's picture
ira
Activity Score 4

What ever happened to the states of matter...very forced

Guest's picture
Guest

To me this describes the complexity we bring to the simpliest things.

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