aQuelle Spring Water: Toothpaste

aQuelle Spring Water: Toothpaste

Pure taste.

Advertising Agency: Lowe Bull Truth, Durban, South Africa
Creative Director: Lynton Heath
Art Director: Gary Gruben
Copywriter: Barry Corden
Photographer: Slade Mansfield
Published: March 2008

Your rating: None Average: 3.6 (14 votes)

Comments

ivan's picture
Submitted by ivan on Sat, 2008-05-31 07:11.

I wouldn't want my water taste like toothpaste, but I guess it does communicate freshness.

Submitted by e1 on Sat, 2008-05-31 08:13.

Not for me. I see it more like some eco-aware ad; drinking water shortage or something.
That was my first impression.

Great idea anyways.

Submitted by Jet Propulsion Lab on Sat, 2008-05-31 11:00.

That was my first impression, too. Get rid of the logo and label on the bottle and all of a sudden, you've got a cool-looking public service piece. I've never seen a visual like this before. It's one of those images you can write a hundred headlines for.

Willey's picture
Submitted by Willey on Sat, 2008-05-31 08:32.

It communicates the "need" for a much bigger bottle!

Submitted by ajith parameswaran (not verified) on Sat, 2008-05-31 09:02.

i think this is not good but convey
idea

Submitted by xia on Sat, 2008-05-31 09:09.

the meaning is not clear

Submitted by ChuckNorris on Sat, 2008-05-31 11:09.

There is something like this for miller light, I think.

But the bottle is twisted, not "rolled".

Submitted by 叶颢 on Sat, 2008-05-31 12:54.

飞机,纯粹的飞机~~~~

Submitted by Juande (not verified) on Sat, 2008-05-31 18:41.

Is really that hard to get some water froma that bottle???

Submitted by rikledez on Sat, 2008-05-31 19:49.

i tink its a great idea.. but... is this realy the product for that concept?

Submitted by poonam (not verified) on Sun, 2008-06-01 00:31.

gr8 idea..good communication..!

second_creator's picture
Submitted by second_creator on Tue, 2008-06-03 01:44.

agreed gr8 idea

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by Adaddicted on Sun, 2008-06-01 01:38.

'Pure taste; that you would squeeze to the last drop'!!!

withalltherespects

Submitted by prajith kumar on Sun, 2008-06-01 01:54.

idea is ok

Submitted by Terence Makak on Sun, 2008-06-01 04:35.

Nice try

Shehzad's picture
Submitted by Shehzad on Mon, 2008-06-02 00:15.

It would be good for toothpaste, or ketchup, not for water.

Submitted by mishkaa on Mon, 2008-06-02 03:04.

nice.....

Submitted by jesus_loves_me on Mon, 2008-06-02 03:24.

BRILLIANT!

Submitted by Wordnerd on Mon, 2008-06-02 03:57.

that's cute

Submitted by XTG on Mon, 2008-06-02 04:25.

when your toothpaste is at the end, you tend to squeeze it to get the most out of the tube. I guess the same goes for the water, you want to get it all so you squeeze the bottle in the same way you do to a toothpaste... of course we do it to the toothpaste because it's hard to get it all out; water isn't.

Shehzad's picture
Submitted by Shehzad on Mon, 2008-06-02 04:51.

(XTG) First u r defending the Ad then u r criticizing, i dont get ur point.

Submitted by fifilo on Mon, 2008-06-02 05:04.

I think the meaning is clear. So pure you'd want every drop. Come on guys it's a visual metaphor.

Funky_Frogii's picture
Submitted by Funky_Frogii on Mon, 2008-06-02 06:36.

love it./..........ha ha ha ha ha

love anything creative
http://addot.blogspot.com/

sange's picture
Submitted by sange on Mon, 2008-06-02 10:21.

*ART DIRECTOR*
clearly going through all that trouble of getting every drop did not help coz there are still drops in the bottle! lol!!! fresh thought tho.

Submitted by karaba on Tue, 2008-06-03 10:38.

great

Submitted by banane on Wed, 2008-06-04 08:55.

Lame and misleading and the oldest idea of the world.

Submitted by ira on Mon, 2008-06-16 08:24.

What ever happened to the states of matter...very forced