28 comments

ivan's picture
ivan

I wouldn't want my water taste like toothpaste, but I guess it does communicate freshness.

Ivan Raszl, admin of AotW

e1's picture
e1
3 pencils

Not for me. I see it more like some eco-aware ad; drinking water shortage or something.
That was my first impression.

Great idea anyways.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

That was my first impression, too. Get rid of the logo and label on the bottle and all of a sudden, you've got a cool-looking public service piece. I've never seen a visual like this before. It's one of those images you can write a hundred headlines for.

Willey's picture
Willey
140 pencils

It communicates the "need" for a much bigger bottle!

ajith parameswaran's picture
ajith parameswaran

i think this is not good but convey
idea

xia's picture
xia
5 pencils

the meaning is not clear

ChuckNorris's picture
ChuckNorris
834 pencils

There is something like this for miller light, I think.

But the bottle is twisted, not "rolled".

叶颢's picture
叶颢
168 pencils

飞机,纯粹的飞机~~~~

Juande's picture
Juande

Is really that hard to get some water froma that bottle???

RLZ's picture
RLZ
55 pencils

i tink its a great idea.. but... is this realy the product for that concept?

poonam's picture
poonam

gr8 idea..good communication..!

second_creator's picture
second_creator
754 pencils

agreed gr8 idea

copywriter

Adaddicted's picture
Adaddicted
3435 pencils

'Pure taste; that you would squeeze to the last drop'!!!

withalltherespects

prajith kumar's picture
prajith kumar
52 pencils

idea is ok

R. Rinaldi's picture
R. Rinaldi
686 pencils

Nice try

StuartLittle's picture
StuartLittle
468 pencils

It would be good for toothpaste, or ketchup, not for water.

mishkaa's picture
mishkaa
296 pencils

nice.....

jesus_loves_me's picture
jesus_loves_me
59 pencils

BRILLIANT!

Wordnerd's picture
Wordnerd
6662 pencils

that's cute

XTG's picture
XTG
1355 pencils

when your toothpaste is at the end, you tend to squeeze it to get the most out of the tube. I guess the same goes for the water, you want to get it all so you squeeze the bottle in the same way you do to a toothpaste... of course we do it to the toothpaste because it's hard to get it all out; water isn't.

StuartLittle's picture
StuartLittle
468 pencils

(XTG) First u r defending the Ad then u r criticizing, i dont get ur point.

fifilo's picture
fifilo
74 pencils

I think the meaning is clear. So pure you'd want every drop. Come on guys it's a visual metaphor.

funky_frogii's picture
funky_frogii
2536 pencils

love it./..........ha ha ha ha ha

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

sange's picture
sange
4 pencils

*ART DIRECTOR*
clearly going through all that trouble of getting every drop did not help coz there are still drops in the bottle! lol!!! fresh thought tho.

karaba's picture
karaba
112 pencils

great

banane's picture
banane
54 pencils

Lame and misleading and the oldest idea of the world.

ira's picture
ira
4 pencils

What ever happened to the states of matter...very forced

Guest's picture
Guest

To me this describes the complexity we bring to the simpliest things.

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