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Aquafresh: Tongue

Aquafresh: Tongue
Your rating: None Average: 2.8 (12 votes)

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Dagrada
Copywriter: Claudia Bavelloni
Post production 3D: Rumblefish
Published: April 2008

Comments

Enas's picture 735 pencils
Enas | Sun, 2008-04-06 09:13

is it green coz of stinky breath?h...or is it fresh like green apple?? im confused

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

postman's picture 961 pencils
postman | Sun, 2008-04-06 11:06

I guess it's for "mint flavour". But as ice is known for damaging your teeth, I don't like the concept at all.

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Sun, 2008-04-06 12:46

No, they're talking about a mint-flavored tongue scraper on the toothbrush. But I'm not cool with the popsicle visual for such a product.

mondo's picture 142 pencils
mondo | Sun, 2008-04-06 16:37

why ice?¿?

overthewater's picture 2 pencils
overthewater | Sun, 2008-04-06 22:31

Cool and refreshing sensation. A treat to your mouth?

Bassel.Siblini's picture 18 pencils
Bassel.Siblini | Mon, 2008-04-07 06:20

I think they meant that aquafresh will make your tongue as fresh as a popsicle and minty...but it doesnt look very icy. They could have improved the visuals.

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