Aquafresh: Tongue
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Dagrada
Copywriter: Claudia Bavelloni
Post production 3D: Rumblefish
Published: April 2008
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Comments
is it green coz of stinky breath?h...or is it fresh like green apple?? im confused
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
I guess it's for "mint flavour". But as ice is known for damaging your teeth, I don't like the concept at all.
No, they're talking about a mint-flavored tongue scraper on the toothbrush. But I'm not cool with the popsicle visual for such a product.
why ice?¿?
Cool and refreshing sensation. A treat to your mouth?
I think they meant that aquafresh will make your tongue as fresh as a popsicle and minty...but it doesnt look very icy. They could have improved the visuals.