Aquafresh: Tennis

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Copywriters: Joshua Wong, Tony Chan

November, 2008


Javier Ramírez's picture
Javier Ramírez
1243 pencils

Quizás las situaciones debieron ser otras...quizás deberían ser dos las gorras: una para protegerse del sol, y otra para el brillo de los dientes.
Pero me parecen buenas de todas maneras.

Chief Creative Director Nexus BBDO's picture
54 pencils

İyi Reklam, Kötü Reklam

Çalışmanın yorumu için;

missed my turn's picture
missed my turn
426 pencils

This is the only one that sort of works because there is an opponent across from her that could catch the glare.

The other two ads are just lazy.

Bundy Agency's picture
Bundy Agency
597 pencils

Isn't it trying to say- the sun is bright but the glare from her teeth is brighter,

thats how i read it anyway, its one of those ads where you can see where they were going, but unfortunately you got off the train a couple of stops early.

Lightman's picture

hmmm...for this kind of brand is like jumping into the cluttered of exegerating glare


moeinuk's picture
46 pencils

Why is she hiding the glare? It's her opponent who'll be distracted. That's an advantage for her.

DJVassallo's picture
243 pencils

because she will get autodazzled....

dthlb72's picture
545 pencils

shiny whitening teeth needs to be under visor?

mith85's picture
242 pencils

Maybe it works better if she's smiling and the visor's upside down. Since a visor keeps the bright out of your eyes.

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