Aquafresh: Sleep like a baby

A healthy mouth lets you sleep like a baby.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director / Designer / Retoucher: Aaron Muiru
Copywriter: Mark Kovalevsky
Published: May 2013


monoliz's picture
1326 pencils

such a bad visual, concept is worse
if i follow the print, literally i'm killing that baby every night by smashing it into smithereens in my mouth

certaintly's picture
4052 pencils

stupid insight
and horribly forced visual

morse's picture
16815 pencils

Very strange visual and idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Barbara O.'s picture
Barbara O.
206 pencils

totally agree with you

Barbara O.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

NO!! This ad certainly needs a mouth freshner

Love creating ads..

Shawali's picture
8442 pencils

Wow. I've seen my share of bad ads on this site in the last few years, but this one takes the cake.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
37456 pencils

They have a concept even if it is bad one.

metis's picture
413 pencils

That is just terrible.

Lazarus's picture
1536 pencils

Oh no.

wink74's picture
66 pencils

Is that a sleeping baby? I can hardly see it

Eduardo Mergener's picture
Eduardo Mergener
134 pencils

Nope. Noooope.

mayank8086's picture
2 pencils

Its good just need to highlight bristles smoothly and zoom kid on it. BY THE WAY GOOD IDEA.

sinmedoo's picture
19 pencils

Good art direction... concept is awfull

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