Aquafresh: Sleep like a baby

A healthy mouth lets you sleep like a baby.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director / Designer / Retoucher: Aaron Muiru
Copywriter: Mark Kovalevsky
Published: May 2013

13 comments

monoliz's picture
monoliz
1326 pencils

such a bad visual, concept is worse
if i follow the print, literally i'm killing that baby every night by smashing it into smithereens in my mouth

certaintly's picture
certaintly
4056 pencils

stupid insight
and horribly forced visual

morse's picture
morse
16530 pencils

Very strange visual and idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Barbara O.'s picture
Barbara O.
194 pencils

totally agree with you

Barbara O.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

NO!! This ad certainly needs a mouth freshner

Love creating ads..

Shawali's picture
Shawali
8433 pencils

Wow. I've seen my share of bad ads on this site in the last few years, but this one takes the cake.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
34165 pencils

They have a concept even if it is bad one.

metis's picture
metis
413 pencils

That is just terrible.

Lazarus's picture
Lazarus
1538 pencils

Oh no.

wink74's picture
wink74
66 pencils

Is that a sleeping baby? I can hardly see it

Eduardo Mergener's picture
Eduardo Mergener
134 pencils

Nope. Noooope.

mayank8086's picture
mayank8086
2 pencils

Its good just need to highlight bristles smoothly and zoom kid on it. BY THE WAY GOOD IDEA.

sinmedoo's picture
sinmedoo
19 pencils

Good art direction... concept is awfull

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