Aquafresh ICE: Hola

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Published: March 2008

Related videos by Shutterstock

17 comments

teenquey's picture
teenquey
290 pencils

Can anyone explain?

Panardo's picture
Panardo
7 pencils

I think that the dialog box represents the bad smell

brighteyes's picture
brighteyes
58 pencils

to add on:

the reason for the vultures being the bad smell resembling that of rotting carcasses? :S

salvarredy's picture
salvarredy
352 pencils

Strange and Lovely

MJ05's picture
MJ05
88 pencils

Me gusta la idea, lo que pasa es que creo que la ejecucion no la esta dejando clara. Por ejemplo, el hola esta demasiado grande.... se traga todo el anuncio, y me deja en segundo plano los zopilotes, los cuales amarran la idea de este anuncio.
Tal vez la burbuja del hola mas pequeña, y los zopilotes que que estan al fondo hubieran quedado encima de esta burbuja, porque ellos vuelan encima y en circulos. Este detalle hubiera aportado mas claridad. Otra cosa que noto es que la burbuja es muy blanca, y se ve fresca, eso me contradice un poco, podria teñirse solo un poco de algun color para que luzca mas como de mal aliento.
************
I like the idea, but the ejecution is not clear on this ad. for example: the "hola" is too big. It is suallowing the whole ad.
Maybe the bubble could be smaller, and the buzzars in the should appear over the bubble, flying in circles, as the really do it. This detail make it look more real. Besides, the bubble is very white and it makes it look clean, i would colorize it a little bit, just as a detail of a bad breath.

MJ

MJ

Andal's picture
Andal
863 pencils

Totalmente de acuerdo, la dirección de arte estropea la idea por completo.
_______________
Smart and Funny Signature.

_______________
It's so easy to critic.

-DaMontana-'s picture
-DaMontana-
118 pencils

Exactamente MariaJose, ese 'bocadillo' está muy fresco como para tener esos chulos encima.
yo le hubiera dado una textura oxidada y un tinte un poco amarillo, otra cosa es que no le hubiera hecho esa forma tan limpia, sino hubiera irrumpido esa forma con rotos y grietas, y a lo mejor algo de humo saliendo de el.

h

getconnected2001's picture
getconnected2001
989 pencils

Nice.... agree the blurb is a bit too big.

ZZbottom's picture
ZZbottom
111 pencils

agree. when i see hola-baloon i don't get a bad smell feeling. it could smell and taste of mint-liquorice. with a condor garnish.

zzbottom

Jimmie's picture
Jimmie
127 pencils

I don't get it. And if I get it I don't like it.

Wordnerd's picture
Wordnerd
6662 pencils

this idea is just stupid. too forced!

Sirharold's picture
Sirharold
18 pencils

Estoy de acuerdo con mariajose05, creo que cambiando el color de la burbuja aportaría más a la pieza. También haría de la burbuja algo descuidada, para que me de la sensación de que el aliento no está bien.

kergu's picture
kergu
6785 pencils

the concept could work ... mmmm..but is a little vague

Mr. Phill's picture
Mr. Phill
131 pencils

Good Idea. Good art direction. The problem with the ad is that this is not a product known by the hole world. If it was Listerine, ok. The product would tell the concept by itself. But this product needs a little word or phrase to explain what it is.

When I first saw it, i thought it was a soda.

Absolut M's picture
Absolut M
1069 pencils

la burbuja con "hola" me hace pensar que es la menta y no un dialogo...

la pastilla se esta presentando ante estas aves carroñeras?

a mi no me parece una burbuja, las burbujas son transparentes.

en todo caso nada me explica el porque estan en un studio
y no en exteriores.

bhangbhang's picture
bhangbhang
44 pencils

Took me a while to get it... I also thought it was soda. It isn't 'smelly' enough for me... maybe the bubble should of had a green tinge or something.

Guest's picture
Guest

broders aquafresh ice congela tu mal aliento, la burbuja de dialogo estacongelada por eso tiene esa textura, no me caben las aves carroñeras, que el aliento huele a muerto??

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments