Aquafresh flex top toothbursh: Cleans all gaps

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Copywriters: Joshua Wong, Tony Chan

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20 comments

Crisp One's picture
Crisp One
2007 pencils

Its executed nicely, but at the same time I'm thinking " Whoa! An object made out of string/rope/cord, why haven't seen that before".

Guest's picture
Guest

wait ~ why we dont just use toothbrush.....

Guest's picture
Guest

we dont use a tooth brush .. is cause they have tried to show dental floss .... forming a tooth brush .....

Guest's picture
Guest

you dumn fuck! ues, why not use the tooth brush! why use floss?

Guest's picture
Guest

duh.. because floss is more practical than toothbrush.. you can do it anywhere not like toothbrush..

Guest's picture
Guest

nice execution but i can't understand what meaning.

Guest's picture
Guest

WoW, the toothbrush can go anywhere just as good as a floss, nice idea!

Guest's picture
Guest

its from hong kong, leave it...

kithubabe's picture
kithubabe
72 pencils

cant make up my mind man! on one hand, this ad actually says a floss is better than a brush!

Rabubi's picture
Rabubi
560 pencils

This add shows me no benefit.

Guest's picture
Guest

I'm not a fan of this ad but its pretty obvious what it's saying, "A toothbrush with the flexibility of dental floss"

Guest's picture
Guest

It's an over-promise for the sake of cleverness. And it has been done before.

ooops's picture
ooops
448 pencils

the brush is not fine enough

Guest's picture
Guest

Guys this is an ad for a toothbrush not for a floss. We normally use a floss to clean areas the toothbrush can't reach. I think this is a great way to symbolize flexibility.

Guest's picture
Guest

It's so funny how many dumbfucks come here to make stupid comments!

CurryJ's picture
CurryJ
955 pencils

Why not say "reaches parts other toothbrushes can't"? Would that make more sense? Just a thought...

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I think; therefore I am

Guest's picture
Guest

very nice

Guest's picture
Guest

very nice

Guest's picture
Guest

I use that brush its not flexible at all

Guest's picture
Guest

why don't use brush???

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