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Aquafresh Flex Direct Toothbrush: Lollipop

Aquafresh Flex Direct Toothbrush: Lollipop
Your rating: None Average: 7.5 (26 votes)

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Director: Brian Ma, Leo Yeung
Copywriter: Alfred Wong, Tony Chan
Photographer: Anton Digital Art Ltd

26 Comments

Guest's picture

bad, bad, bad

Toro's picture 1013 pencils

Please take the effort to explain why it is bad, bad, bad.

I think it is good although not too clear.

askaichin's picture 10 pencils

its very good infact. The creative leap is superb.

Guest's picture

and you are worse

Guest's picture

horrible y mala idea!!

Guest's picture

que va!!! excelente idea y bien realizado, una imagen vale por mil palabras y eso consiguio este aviso, ahora que no conozcan lo que pasa en la naturaleza (anacondas) es otra cosa.

Guest's picture

me da coosas

WillBuller's picture 88 pencils

I think the concept is a bit backwards.
The toothbrush is trapping the trapped food? The food is already trapped.
I would rather see the release of the trapped food communicated.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

everartz's picture 7590 pencils

DUH!!!!
--
Everartz

| Everartz |

Guest's picture

hey dude just try to do understand. this is really great and fresh idea this brush shown as snake who is ready to kill to bacteria who comes after eating.

Guest's picture

I agree. Some people try to read too much into this stuff. It's just advertising!!

These ads work very well. They catch your attention and relay a simple message that is relevant to the product. Excellent work.

Dozer's picture 149 pencils

with all the respect, don't like, isn't my thing, although i am no one to criticize just cause my subjective opinion

Javier Ramírez's picture 1236 pencils

Pues a mi me parece que funciona.
Cualquiera que haya visto Anaconda o conozca algo de ese reptil, entiende el aviso.
Buen trabajo.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Javier Ramírez's picture 1236 pencils
izmild's picture 772 pencils

Nice! Simple and can communicate a benefit of aquafresh.

unmanman's picture 120 pencils

greetings

good ad, bad comments :)

ga ga goo goo ga ga...

tantrik_indian's picture 953 pencils

It's certainly a new 'twist" he he he.

~~this paranoid survived!~~

tantrik_indian's picture 953 pencils

The perspective is certainly fresh.

~~this paranoid survived!~~

kiuiczek's picture 63 pencils

something new and nice done

ahmedkhilji's picture 15 pencils

nicely done.....

Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest's picture

excelente!!! una imagen vale por mil palabras y eso consiguio este aviso, asi que el copy deberia ser mas concreto, pero genial!!!!
solo los comentarios de algunos ignorantes de cosas elementales en el mundo natural (anacondas) que por eso no entienden.

DJVassallo's picture 245 pencils

no escape from Anaconda-toothbrush... it seems only few around are understanding the idea, you need to travel more guys...

Guest's picture

ok

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