Aquafresh Flex Direct Toothbrush: Biscuit

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Director: Brian Ma, Leo Yeung
Copywriter: Alfred Wong, Tony Chan
Photographer: Anton Digital Art Ltd

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19 comments

Guest's picture
Guest

Great!

alesraa's picture
alesraa
3 pencils

great idea

Guest's picture
Guest

Good work...all series.(only once a month we have something different and great in this site...please keep it up!)

STRTLRS's picture
STRTLRS
1607 pencils

Keeping food trapped is not a benefit. Releasing it from teeth would be.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

Did you and Sean Martin go to the same crap school for advertising?

sneakyhands's picture
sneakyhands
1857 pencils

back under your bridge, troll. they're right. nobody wants to trap food in their mouth.

Guest's picture
Guest

You must be his boyfriend. Sorry to offend you with the truth and honesty.

ivan's picture
ivan

Please stay away from personal attacks. Keep it professional. Thank you!

Ivan Raszl, admin of AotW

STRTLRS's picture
STRTLRS
1607 pencils

Ivan, can you make registration a requirement? That would reduce the amount of dumb ass "guest commenters" on the site. You know, those who have no balls or anything constructive to say...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ivan's picture
ivan

Yes, I can, but I don't want to. Sometimes people want to post just one comment and it's too much effort for them to register just for this. I will be deleting nonsense form anyonymous commenters.

Ivan Raszl, admin of AotW

STRTLRS's picture
STRTLRS
1607 pencils

It's a start, thanks.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

I think you're just jealous of people here that actually have jobs in the creative business and have something to say. Truthfully and honestly.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

AXAY555's picture
AXAY555
578 pencils

if u dont look at the visual & read the line it says 'There's no escape for trapped food' i.e. trapped food will remain trapped in our teeth...but the visual says there's no escape the food will get trapped in the toothbrush... u have to think little bit.

there is art in everything.

whitewhite's picture
whitewhite
253 pencils

u got it wrong. Theres no escape for food trapped in teeth. the brush will eat it soon for sure. Thats the message, i guess

picktokyo's picture
picktokyo
1404 pencils

this ad is abit vague

Guest's picture
Guest

i guess the creatives think a bit way too much..to the common man who is the target audience this would simply apply that the toothbrush gobbles up trapped food just like a python..so the message is pretty accurate !
Its good!

liar's picture
liar
386 pencils

have to agree on the critique. message is not clear and i think they r playing along with the pun.

Guest's picture
Guest

muyyy bien!!!!!

sunjayv's picture
sunjayv
76 pencils

snakes have fangs not teeth!...and the python has none...er..maybe.a toothbrush swallowing food items stuck in teeth may be a good concept but what lacks here is a direct understandable communication with the end-user. Means ...guess 90%..end-users do not like snakes!...further means a negative impact. Furthermore, it should be the 'CLEANING' function which needs to be highlighted and not the 'EATING' or SWALLOWING' function of the toothbrush. Apart from all this, good software skills though!

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