Aquafresh: Dirty toothbrush

How clean is your toothbrush after 3 months?
Learn everything about the hygiene of your toothbrush at

Advertising Agency: G2 Amsterdam, Netherlands
Creative Directors: Steven Bodoux, Jeroen de Snoo
Art Director: Jeroen de Snoo
Copywriter: Steven Bodoux
Photographer: Paul Rietveld
Strategy: Ge Key
Published: July 2010


Guest's picture

very creative

Dzsoi's picture
6554 pencils

The toothbrush is okay, although she should buy a new toothpaste, it's disgusting!

Guest's picture

i hope you can try, in little bit better way...

Eduardo Cruz's picture
Eduardo Cruz
15 pencils

the toothpaste looks like a caterpillar

i have a question's picture
i have a question
73 pencils

Caterpillar it is.

Guest's picture

That's the idea, brainbug!

raavigeorgian's picture
2444 pencils

makes me puke...

Guest's picture

the brush is not dirty as they assume!

Guest's picture

the thought of having this creature on my toothbrush is horrible, but it's just as it is: just have a different look at your toothbrush when you're about to use it... simple, but very creative in my opinion.

Yarp's picture
387 pencils

Going with Dzois on this one. She's cute and all, but the idea I'm taking away from this visual is: "Dirty/old/nasty toothpaste." If you take the copy out it's not really making you think anything bad about the toothbrush, now is it? The toothbrush actually looks pretty new to me. Am I missing something here?

Guest's picture

but still teeths are good, clean and white only. so what?

Guest's picture

Too bad you can't read the second line, because i'm quite sure it will explain why there is a maggot on the brush. Like the idea though. Perhaps the maggot should be less subtle as it is now...

Hiperion's picture
3138 pencils

Nothing special..

Critic's picture
271 pencils

Strange..why is she smiling?

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

the maggot should have been illustrated better, then it wont cause confusion.

Guest's picture

Confusing. The maggot shape resembles the Aquafresh icon shape down on the ad. One might mistake that Aquafresh brings maggots

Guest's picture


Guest's picture

tis looks like stock image?

Cheerriiee's picture
952 pencils

GROSS, but still achive its purpose!! WELL DONE GUYS!

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