Aquafresh: Bunny

Aquafresh
Milkteeth

Advertising agency: ACW Grey, Israel
Creative Directors: Ida Markovits, Shani Gershi, Amir Ariely
Copywriter: Oded Kramer
Art Director: Karin Gross
Published: December 2010

24 comments

twelve_noon's picture
twelve_noon
617 pencils

best of the lot. very good.

LeeHarvey's picture
LeeHarvey
3045 pencils

Right you are, twelve_noon. The cobra is not good.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe, you can just see that bunny drilling a hole in your teeth. Well done.

outsider's picture
outsider
14 pencils

lovely work, right to the point.

Billoughsby's picture
Billoughsby
5091 pencils

This is a joy to lay eyes on.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Agree, a real eyecandy (pun intended)

Billoughsby's picture
Billoughsby
5091 pencils

My irises are tired from chewing.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

ok.. but dont understand

CJR785's picture
CJR785
50 pencils

What do you not get? It's simple to understand.

Stayzk8's picture
Stayzk8
67 pencils

Freaking insulting and at the same time so cute! hahahhaa XD
I love the expression of the face while the bunny's making a cavity in your teeth! :D

pez's picture
pez
1733 pencils

Smells like a Lion!

raulbanderas's picture
raulbanderas
357 pencils

hahaha funny

chapelier's picture
chapelier
154 pencils

Best of the bunch! And perfect for Easter.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

AdBuzzer's picture
AdBuzzer
1168 pencils

Nice image, but hey, didn't they forget to sell the product here?? Why should I choose Aquafresh over other brands of toothpaste!???

NataliaLima's picture
NataliaLima
1380 pencils

Cause theres a cute bunny in the ad!
just kidding
I dont think all ads have to show how this brand is better than the other ones, some are just about entertaining.

AdBuzzer's picture
AdBuzzer
1168 pencils

I'm afraid you're very much in the wrong, The era of "entertaining ads", how you called them, has gone with the wind (if there has ever been such era). The only reason, an advertiser is going to spending his money on an ad like this, is to sell more products or services. Of course you may achieve this goal in different ways. Image campaigns also sell. But this campaign is so week that it can only sell toothpaste in general. The Aquafresh brand gets no support whatsoever.

Nude Copy's picture
Nude Copy
1058 pencils

Mr. AdBuzzer (or big brother or wateva u r ), don't apply too much theory to advertising. This advertisement does the job it is intended to i.e. staying on top of the mind. Sales and figures will follow. And it's not 'week' it's 'weak'

AdBuzzer's picture
AdBuzzer
1168 pencils

Mr Nude Copy (or whoever you are or trying to be), I'm very far from applying theory here. I'm very much into practical experience of how advertising really works on a daily basis, so I can tell you I have seen many such lay-outs that are nice to look at but don't have any effect on sales figures.

krautland's picture
krautland
3225 pencils

first: ice cream is entertaining and has absolutely no benefit but to provide joy and capture attention. the time of ice cream is hardly over.

secondly: brand advertising doesn't sell, it flirts. it creates interest. what you are blubbering about is direct mail marketing. that shit has to sell, sell, sell. go and comp up some brochures.

shahidali's picture
shahidali
4069 pencils

"The single biggest problem in communication is the illusion that it has taken place"- George Bernard Shaw

shahid

Trojan Chicken's picture
Trojan Chicken
2 pencils

I swear I thought it was the bunny's willy from the thumbnail.

Master Jack's picture
Master Jack
64 pencils

Funny either way ...

jadedcreative's picture
jadedcreative
26 pencils

Such a simple and beautifully executed idea.

krautland's picture
krautland
3225 pencils

wicked.

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