Aptivus: Crocodile

Aptivus: Crocodile

If chased by a crocodile run in zigzags. Crocodiles can outrun humans in a straight line, but their diminutive legs make turning difficult.
The smart way to stay ahead. Aptivus

Agency: Huntsworth Health, UK
Creative Director: Andy Bell
Copywriter: Sophie Johnson
Art Director: Martin Gaul
Photographer: Stuart McClymont

Your rating: None

Comments

Submitted by dbrown6986 on Sat, 2007-02-03 05:20.

false, it's better to run straight ahead b/c their eyes are set on the side of their heads, they can absolutely not outrun humans on land, most croc attacks b/c the human did not see them

Submitted by Jozef on Mon, 2007-02-05 19:22.

Crocodiles are actually ambush predators. If they don't catch you in their first strike they will give up and leave you alone, so their is no real need to keep running.

The rest of the series is fairly nice, not the most original but nicely executed.

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http://www.councilc.com/

Submitted by benja on Sat, 2007-02-03 06:04.

I've actualy heard that they can outrun humans on land and that the zig zag thing is true.

Submitted by freshman on Sat, 2007-02-03 07:47.

Hm...I like this campaign but this one is not working because the direction of the line. It isn't clear enough.

Submitted by liar on Sat, 2007-02-03 08:04.

well...if a person run in zig-zag, but the croc still run in straight line...the croc will still maul the person with ease.

ivan's picture
Submitted by ivan on Sat, 2007-02-03 11:35.

but the croc doesn't know you're running zig-zag. he thinks you're running left and tries to follow, than right and tries to follow.

Submitted by Shut Theory on Mon, 2007-04-02 14:48.

i like... and liar, were u jerking? u gotta be an engineer to think that way :)
http://shut.elmota.com