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13 comments

Rusio's picture
Rusio
326 pencils

I loved this campaign.
maybe could work better on animal planet or natgeo. but it`s fine.

Ozric's picture
Ozric
4043 pencils

I think its good too, loved the way they put the tips.

Ironite's picture
Ironite
18 pencils

I liked it, im not very knowledged in advertisements but this is new to me heh

liar's picture
liar
386 pencils

What is Aptivus doing? I mean, what business are they involving?

Rusio's picture
Rusio
326 pencils

In some credits it was in pharmaceutical category. But no idea what it is.

Sellitti's picture
Sellitti
12 pencils

I looked up Aptivus online. It appears to be an HIV inhibitor. It's hard to read what the subhead says. Maybe that point is communicated there.

popdistortion's picture
popdistortion
1594 pencils

Good ad, wrong product and somehow the orange bar ruins it a bit for me.

everartz's picture
everartz
7611 pencils

This is just great work! and there are good advices that everyone can benefit from... the only thing im wondering about is that why theres a glowing sun in the BKG of each ad?

| Everartz |

Dexter's picture
Dexter
32 pencils

Get chased by bears often do you?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Whats Aptivius?

Is it a running shoe?

Sorry but I don't like it.

Have Heart's picture
Have Heart
922 pencils

I think these ads are absolutely worthless, because I still have no idea what Aptivus is. And the idea/typography isn't overwhelming enough to make up for the lacking link to the product.

teenie's picture
teenie
1894 pencils

I like the idea, but the whole thing is pretty choppy. The art direction should be cleaner and simpler. And reverse white type on a pale orange background looks nice - so long as you don't actually want to read anything. By big bug is with the copy, though. It sounds choppy and doesn't exactly roll off the tongue. Why say "bears' shortened front legs lower their centre of gravity when descending" when you mean "bears have short front legs which makes it hard for them to run downhill."

Shut Theory's picture
Shut Theory
515 pencils

i agree with teenie about the "too much scientific" copy, but generally the campaign is: im giving u advice on how to stay ahead of the monster, the monster here is HIV, and act(whatever) is the advice...

but out of curiosity, do bears live on mountains?

http://shut.elmota.com

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