Advertisement

Picasso

Agency: 
Published/Aired: 
December 2007
Description: 
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Zenobia Pithawalla
Art Director / Copywriter: Manoj Kumar Bhagat
Illustrator: Dilip Khomane
Photographer: Avdhoot Hembade

Comments (24)

Log in or register to post comments

Highest Rated

pixels's picture
pixels
Activity Score 19

I think the eraser needs to look used and it needs a tag that about it being a technical/art eraser.

pierrelastname's picture
pierrelastname
Activity Score 2869

Which color was the paper???

Silverinha's picture
Silverinha
Activity Score 65

Zarski. Please explain to me this Ad. I can't sleep since I don't get it.

________________
If there's no BoatSplash, doubt it.

purple tree's picture
purple tree
Activity Score 38

i like

purple tree's picture
purple tree
Activity Score 38

actually i dont know... its kinda too much... i am finding it hard to believe. i mean it doesnt hit me that it would be easier to actually fill in all the page with pencil then erase ur way to get ur shapes.... isnt it still simpler to do it the old fashioned way...

EREASER------> tool to correct drawings
PENCIL-------> tool to draw....

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Apparently there aren't a lot of former art students here. Using an eraser to create positive space is a fairly common drawing technique. When you stop to think, It's no different than sculpting, carving or doing a relief. They're all techniques where you "remove" to reveal the creation within.

That being said, I get it. These aren't blowing me away but given the target they're fine.

NatalieM's picture
NatalieM
Activity Score 1685

I agree with you here. I'm familiar with this technique, and I'm not blown away.

Lip's picture
Lip
Activity Score 234
wordup's picture
wordup
Activity Score 12

it's a style of drawing. it's way harder. think about it. great ad

JAGGY's picture
JAGGY
Activity Score 1382

Masturbating with your left hand while balancing three birthday candles over the right hand is also a style, way harder too (moreover, without much payoff in terms of pleasure). Is that also great?

Jaggy, MICA Ahmedabad

askon's picture
askon
Activity Score 433

Hahahahha

Although I do appreciate this art style it is hard to justify buying the eraser for this purpose unless this style is a new craze

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

JAGGY's picture
JAGGY
Activity Score 1382

Though I like the ad.

Jaggy, MICA Ahmedabad

Jimmie's picture
Jimmie
Activity Score 127

Personally I don't like to use Art for ad, it's very banal. What's more, this eraser is not supposed to erase, so...

pindaro's picture
pindaro
Activity Score 524

people erase to rectify or correct an error... or to eliminate something that does not comes out like they want.... not to "make" something.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

dude, go back to work on your Excel sheets.

Neil Levy's picture
Neil Levy
Activity Score 314

it looks cool. but it makes me think this eraser company must have like the deepest pockets in the whole world to advertise beyond a small space trade ad. i've never seen an ad done ever before for erasers. even in a student book. so in that regard, i'm amazed ogilvy has an eraser maker as a client and one that's big enough to do ads. is it part of a larger client? (perhaps a maker of office supplies?) give an update when you can.

be well,
-neil.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

Well Neil, you are actually right—Ogilvy does have an eraser client and ya it is a part of a bigger business. For everyone's knowledge these ads appeared on the most prominent news paper in Mumbai. 180 CC to be precise ;-) but I guess half the people with Jibes are not from Mumbai...

Neil Levy's picture
Neil Levy
Activity Score 314

thanks for the update. i figured they must have a bigger client because without one behind it, it would be hard to justify. i've never been to mumbai but i've heard it's nice so maybe one day.
be well,
-neil.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

You guys are missing the point. This isn't an ordinary eraser for office use. From the looks of it, this is an eraser for technical use. Mainly for artists and architects. When you do pencil drawings, it is crucial for you to have an eraser that is precise, one that doesn't take much effort to erase the pencil marks without leaving much residue of color. This ad works. I'm not in love with it but it works.

diegote's picture
diegote
Activity Score 41

Nice thought, bad ad. Jaggy, you make me laugh.

Neil Levy's picture
Neil Levy
Activity Score 314

where does it say on the eraser that it's for technical use? i'm serious. if it's somewhere on the page, then valid point and maybe the image isn't loading right. but if not, how the heck is anyone supposed to know that? granted, i'm fairly eraser illiterate (i kinda thought pink pet had cornered the market years ago) and as a result there hasn't been much competition in the category. but i digress.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

It's not but it probably should have been to make it more clear to those who aren't familiar with art supplies. However, we're not seeing this in its full context neither. Perhaps this is ran in an art magazine or targeting artists specifically. I'm probably just delusional but my point is, I get it because I've used similar erasers in art classes years ago.

baanke Chauhan's picture
baanke Chauhan
Activity Score 88

NICE IDEA...

reactor's picture
reactor
Activity Score 294

If this ad runs in an art magazine or a trade magazine for art supplies- Yes, good ad. ManchuChanchu above says the ad appeared in a prominent Mumbai newspaper. Not the right target audience. Anyhow nice revenue for the agency.

Reactor

pixels's picture
pixels
Activity Score 19

I think the eraser needs to look used and it needs a tag that about it being a technical/art eraser.

Advertisement