30 comments

whitespace's picture
whitespace
1953 pencils

What's blacker than black?

C:0 M:0 Y:0 K:-255?

Guest's picture
Guest

You mean K:100?

illwhoopyou's picture
illwhoopyou

pretty cool idea dawg!

Zeid's picture
Zeid

If I was a typical reader of the newspaper I'd say "Where's the ad"?

And where's the message?

Is this the teaser in a teaser-revealer set?

whitespace's picture
whitespace
1953 pencils

Really depends on the printout.

I've seen the reverse execution, which is ultra white, with white text. It's for some finance company thingy and the core message is integrity/trust which is carried strongly by the message.

whitespace's picture
whitespace
1953 pencils

Ah you have it. It works a heck lot better on print than on screen. Some one with the wrong screen contrast and the ad doesn't look right anymore.

braindrain's picture
braindrain
240 pencils

If you're the typical reader wading through a sea of crappy ads jam-packed with products, logos, starbursts and smiling people, this ad would definitely stand out. And that's half the battle.

Zulu's picture
Zulu
84 pencils

Having an ad that stands out is more than half the battle. More like 80%.

This nails it.

Itsme.'s picture
Itsme.

wtf?!!
i didnt even see the product.Whaddyamean?? It's ment to be that way?
read the copy?
what copy?

owh that copy.
oowwhhhh i get it.

brilliant.

Chandrachoodan's picture
Chandrachoodan

LOL! Yeah, pretty much what we intended.

popdistortion's picture
popdistortion
1594 pencils

Not bad

Guest's picture
Guest

Wow! I thot something was missin from the ad - the branding/the picture. If this ad is for chennai alone I wonder how many people are going to understand - but if it an all India camp - I dont think many people will be able to understand even tho it looks pretty simple....

a chennaiite in the UAE

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

wow, those'd be some miserable color corrections/press checks...

Guest's picture
Guest

Seriously. I work for a printer and when I see that all I can think of is how my pressman would bitch at having to print that.

Mtl Dave's picture
Mtl Dave
274 pencils

Good one... for people who need extra dark pencil...

Guest's picture
Guest

Whitespace, this is darker than black C:20 M:0 Y:0 K:100
Go on, ask your A.D.

whitespace's picture
whitespace
1953 pencils

you don't understand the black hole concept now do you.

ivan's picture
ivan

C100,M100,Y100,K100 is the darkest, but find a printer who can print it. :)

Ivan Raszl, admin of AotW

Zulu's picture
Zulu
84 pencils

Give it a pencil. A really, really GOLD one.

Chandrachoodan's picture
Chandrachoodan

Thank you!

No fixed abode's picture
No fixed abode
380 pencils

You guys have all been drinking heavily. This ad is toilet. Extra dark pencils is a dream proposition and the Chinnai chokers have squandered it. I would hold my hand in boiling water for a minute and a half if I ever produced this garbage.

MADE in the USA's picture
MADE in the USA
434 pencils

WoW.. I can’t see my hand in front of my face because it’s so C100,M100,Y100,K100 in here!

I'm about 50/50 on this piece which probably means it's good.

<<>>

Guest's picture
Guest

Excellent work guys!!!!
A very creative one..

Guest's picture
Guest

good work

Guest's picture
Guest

If the ad was to sell pencils, i dont think it is doing the job. Execution in news print is going to be a nightmare. So there goes the majority of viewers in India. Outdoor: no one will notice it in 2 secs. There goes another big group of people. So ideally the best place the ad will work is here on adsoftheworld where all of us have time to ponder over the ads we see, take our own sweet time and then finally say "wow!" and pat each other on the back. See the fact is: Theres no use siiting here and praising creativity when it doesnt work. We are supposed to sell stuff. Thats what we get paid for. We are not artists showing off our skills.

Now that things are in context. THIS AD SUCKS.

whitespace's picture
whitespace
1953 pencils

Sure it wouldn't work outdoors.

A sudden pitch black page on a magazine would stick out though.

Santhosh N's picture
Santhosh N

Hey this ad is really good, Superb concept , gr8 Visualisation Keep Going :-)

amit_jha's picture
amit_jha
8 pencils

a blindman can understand....

Guest's picture
Guest

absolutely a good idea of ad......gr8

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