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Apricot

Published/Aired: 
November 2007
Description: 

Every year, two million girls suffer the pain of genital mutilation – a clear violation of their human rights. No government should continue to ignore this crime. Help us to stop violence against women. Give your support at www.amnesty.se

Advertising Agency: Publicis Stockholm, Sweden
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Account Manager: Maria Florell
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson, Vostro
Retouch Artist: Sofia Cederström, Vostro
Media: Jeanette Asteborg, Zenithmedia

Comments (16)

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Highest Rated

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy

www.jpmountford.com

jonybeta's picture
jonybeta
Activity Score 364

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

morenitadeacero's picture
morenitadeacero
Activity Score 4

triple Ouch

teenie's picture
teenie
Activity Score 1894

I like the way they've used this to portray exactly what genital mutilation is. Very visual and compelling.

darkknight's picture
darkknight
Activity Score 58

Very visual. Nice and painfull

muxa's picture
muxa
Activity Score 602

Excelent!

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

Done didn't I didn't ... oh .... I wish I hasn't

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

I dasn't

Bassemfahmy's picture
Bassemfahmy
Activity Score 55

good job! i like it so much

BF

Kateter's picture
Kateter
Activity Score 2029

this is very strong. I like it.

Spider's picture
Spider
Activity Score 301

This is a very nice and, at least for me, an intelligent approach! Great visual. Congrats guys!!!

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Oh God, Ouch.

adrianapr's picture
adrianapr
Activity Score 1238

i like it a lot. no need for 2 ads but i love it, the art direction is delicate and simple as the girl, but at the same time compelling as the mutilation.
i don`t think it's greaaaaat or briiiiiliant (the kind you go "hey, how did these guys think about that??"), but kudos, very good job.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

beautiful photography, art direction n wonderful retouching job

nitin456's picture
nitin456
Activity Score 133

good

tears2lady's picture
tears2lady
Activity Score 19

nice but hurting girls

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy

www.jpmountford.com

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