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True Love

Published/Aired: 
September 2010
13016
Description: 

Advertiser's Supervisor Nadia Chauhan, Madhur Pandey

Print advertisment created by Creativeland Asia, India for Appy Fizz, within the category: Non-Alcoholic Drinks.

Advertising Agency: Creativeland Asia
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: R.Venkatraman, Vinit Bharucha
Art Directors: Viraaj Braganza, R.Venkatraman, Devdutt Manjrekar
Illustrator: Devdutt Manjrekar
Account Executive: Jay Gala, Neema John
Retouching Artist: Michael Nadar

Comments (10)

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Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

people who want to read, read. people who dont read, ignore. ifeel this is worth catching one's eye and reading it.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I'm sorry, art is nice, but who's gonna read all this warped stuff?

rdjgadget's picture
rdjgadget
Activity Score 125

i agree blashyrkh, it looks like its long copy for the sake there isn't a real story to captivate. I give the copywriter and more importantly the CD a fail....

Holla at your boi!!!!!

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

WAY too much copy.

Guest's picture
Guest

i like this drink!

Guest's picture
Guest

This isn't long copy, it's a novel!
Granted the art direction is nicely crafted, it still needs to be much shorter, punchy and get to the story faster. Best benchmark on Long Copy to date: Tate Modern ads by far.
I had palpitations at first glance, not an inviting reaction to get a reader to buy into these stories.

tirthomitro's picture
tirthomitro
Activity Score 2758

AM i supposed to read this??
am I supposed to read this??
am i supposed to READ this??
ami i supposed to read THIS??

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

yes u r.

Misstree's picture
Misstree
Activity Score 425

R u guys above kidding me?!? U haven't read the copy yet to comment on it! the copy is awesome! It's hilarious and so well written. I agree that it should have been less art-directed to be easier on the eyes. But do read it guys for a good laugh! Pat on the back to the copy team.

.............................

Not all who wander are lost.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Nice concept ... certainly brings across the brand personality they've been trying to create ...
And yes I read through the whole copy ... had a tough time but read through .... A little cleaner art work could've made it a bit less prohibitive for a person to try to read it... but a nice campaign nonetheless....

Amateur for life!

mockingbird's picture
mockingbird
Activity Score 238

people who want to read, read. people who dont read, ignore. ifeel this is worth catching one's eye and reading it.

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