Appy Fizz, Grappo Fizz: True Love
Advertising Agency: Creativeland Asia
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: R.Venkatraman, Vinit Bharucha
Art Directors: Viraaj Braganza, R.Venkatraman, Devdutt Manjrekar
Illustrator: Devdutt Manjrekar
Account Executive: Jay Gala, Neema John
Advertiser's Supervisor Nadia Chauhan, Madhur Pandey
Retouching Artist: Michael Nadar
10 Comments
I'm sorry, art is nice, but who's gonna read all this warped stuff?
i agree blashyrkh, it looks like its long copy for the sake there isn't a real story to captivate. I give the copywriter and more importantly the CD a fail....
Holla at your boi!!!!!
WAY too much copy.
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http://keithstoeckeler.com
http://allthatinspires.me
i like this drink!
This isn't long copy, it's a novel!
Granted the art direction is nicely crafted, it still needs to be much shorter, punchy and get to the story faster. Best benchmark on Long Copy to date: Tate Modern ads by far.
I had palpitations at first glance, not an inviting reaction to get a reader to buy into these stories.
AM i supposed to read this??
am I supposed to read this??
am i supposed to READ this??
ami i supposed to read THIS??
they showed me a picture & i laughed
dignity has never been photographed
yes u r.
R u guys above kidding me?!? U haven't read the copy yet to comment on it! the copy is awesome! It's hilarious and so well written. I agree that it should have been less art-directed to be easier on the eyes. But do read it guys for a good laugh! Pat on the back to the copy team.
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Not all who wander are lost.
Nice concept ... certainly brings across the brand personality they've been trying to create ...
And yes I read through the whole copy ... had a tough time but read through .... A little cleaner art work could've made it a bit less prohibitive for a person to try to read it... but a nice campaign nonetheless....
Amateur for life!
people who want to read, read. people who dont read, ignore. ifeel this is worth catching one's eye and reading it.