Appy Fizz, Grappo Fizz: True Love

Advertising Agency: Creativeland Asia
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: R.Venkatraman, Vinit Bharucha
Art Directors: Viraaj Braganza, R.Venkatraman, Devdutt Manjrekar
Illustrator: Devdutt Manjrekar
Account Executive: Jay Gala, Neema John
Advertiser's Supervisor Nadia Chauhan, Madhur Pandey
Retouching Artist: Michael Nadar


Blashyrkh's picture
32890 pencils

I'm sorry, art is nice, but who's gonna read all this warped stuff?

rdjgadget's picture
125 pencils

i agree blashyrkh, it looks like its long copy for the sake there isn't a real story to captivate. I give the copywriter and more importantly the CD a fail....

Holla at your boi!!!!!

keithstoeckeler's picture
425 pencils

WAY too much copy.

Guest's picture

i like this drink!

Guest's picture

This isn't long copy, it's a novel!
Granted the art direction is nicely crafted, it still needs to be much shorter, punchy and get to the story faster. Best benchmark on Long Copy to date: Tate Modern ads by far.
I had palpitations at first glance, not an inviting reaction to get a reader to buy into these stories.

tirthomitro's picture
2762 pencils

AM i supposed to read this??
am I supposed to read this??
am i supposed to READ this??
ami i supposed to read THIS??

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

yes u r.

Misstree's picture
425 pencils

R u guys above kidding me?!? U haven't read the copy yet to comment on it! the copy is awesome! It's hilarious and so well written. I agree that it should have been less art-directed to be easier on the eyes. But do read it guys for a good laugh! Pat on the back to the copy team.


Not all who wander are lost.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Nice concept ... certainly brings across the brand personality they've been trying to create ...
And yes I read through the whole copy ... had a tough time but read through .... A little cleaner art work could've made it a bit less prohibitive for a person to try to read it... but a nice campaign nonetheless....

Amateur for life!

mockingbird's picture
238 pencils

people who want to read, read. people who dont read, ignore. ifeel this is worth catching one's eye and reading it.

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